Keeping your current customers is both easier and cheaper than finding and gaining the trust of new ones. 

Here are a few tips on how to do so: 

• Reach out early and often to see if they need help - and then offer them the help they ask for. 
• Survey your customers frequently - at least once a year - to give them the opportunity to give you feedback. Remember: even negative feedback is helpful.
• Train your customer service employees how to handle less-than-positive calls. If a customer is unhappy, they should know what they can and cannot do.
• Build a customer community – helping your customers interact with each other, and with you, makes them more likely to stick around.

Keeping your current customers is also one of the easiest ways to get new business. Why? Because you are much more likely to get referrals from customers that have already gotten value from their relationship with you.

(Want to read more? Check out our full blog post here.)

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