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Event-Triggered Marketing, Part 2

Jul 31, 2015 12:37:00 PM

We talked about event-triggered marketing last week, and how it's timing your marketing messages to match a chosen event or set of events – triggers – to meet the needs of your customers.

Why should you use event-triggered marketing?

Again, the secret to good event-triggered marketing is relevancy. The most productive message is one that is based on what’s going on in your customer's life right then.

For example, a coupon for a bouquet of flowers or a box of chocolates is far more tempting if your customer's wife's birthday is tomorrow, or if Valentine's Day or Mother's Day is next week. Your customer wants to acknowledge those holidays, and your message is just in time to make him/her choose your company.

It hasn't changed - timing really is everything.

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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