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Event-Triggered Marketing

Jul 31, 2015 12:53:00 PM

Event-triggered marketing is timing your marketing messages to match a chosen event or set of events –triggers – to meet the needs of your customers.

Those triggers offer a marketing and/or sales opportunity based on something that is happening in a customer's life.

What types of events can be triggers?

The secret to good event-triggered marketing is relevancy. Sending a marketing campaign about competitive college loans to a couple with no children is really just spam. 

To be relevant, you must examine customer behavior and preferences and choose the messages that best meet their concerns and/or needs – when they need to be met. Even if your messages are perfect, they won’t be effective if they aren’t aligned with the time a customer needs to make a purchasing decision.

It boils down to sending the right message at the right time because timing really is everything.

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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