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Defining Your Businesses Purpose

Jul 31, 2015 3:17:00 PM

For many small businesses it is not always easy for them to tell their businesses story to the world. Great branding can be part art and part science. Great brands have a clear purpose. One of the most critical things you can do is defining your purpose. Once you’ve nailed it, your purpose will provide a roadmap for the ride ahead.

A clear business purpose keeps your business focused on its mission; target markets and helps management  identify new markets for expansion. You need to understand your market, and also define why your business exists. Know your business goals and how big you want your business to grow.

Purpose driven marketing is important in small business growth because each business can be very different from the next. Two similar businesses can look at the same market, be the same size in industry but should have an entirely different purpose and goal.

Create an authentic position, and ask yourself the following questions:

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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