Have you ever wondered if blogging really works? Are you paying for Google AdWords and getting the leads you want?
We just posted a great article on an actual use case on blogging versus PPC (pay per click) advertising. Read why blogging can be far more effective at getting leads than PPC advertising in 4 Months of Lead Optimization using inbound marketing.
Both blogging and PPC advertising can generate traffic but there is a huge difference between generating traffic and generating leads. Most of us would agree that leads is what we are ultimately shooting for.
PS – If you are buying PPC ads and sending the visitors to your home page, STOP wasting your money!