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Blogging Versus Pay Per Click. Which Generates Better Leads?

Jul 7, 2013 10:10:00 AM

Have you ever wondered if blogging really works? Are you paying for Google AdWords and getting the leads you want?

We just posted a great article on an actual use case on blogging versus PPC (pay per click) advertising. Read why blogging can be far more effective at getting leads than PPC advertising in 4 Months of Lead Optimization using inbound marketing.

Weekly Marketing Tip

Both blogging and PPC advertising can generate traffic but there is a huge difference between generating traffic and generating leads. Most of us would agree that leads is what we are ultimately shooting for.

PS – If you are buying PPC ads and sending the visitors to your home page, STOP wasting your money!

leadingresults
Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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