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Useful Tips and Tricks to Help You Grow

leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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3 min read

8 Easy and Free Ways to Make Your Marketing More Effective

By leadingresults on Oct 14, 2015 11:22:33 AM

There is nothing (well almost nothing) worse that spending your valuable time and hard earned cash on a marketing program that gets no results.  It's a double-whammy: You've invested time and money in something to grow your business, but got nothing in return and you've incurred the opportunity cost of not doing something else that might have yielded a return.

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6 min read

Plan Your Year Now - January is too Late

By leadingresults on Oct 14, 2015 11:19:35 AM

december-calendar.jpg11 months gone. 1 month left - but only about 20 real working days - and the distractions bring that down to about 15. So... What are you doing now that will make next year different than this year?

 

It all comes down to business development. How are you going to better develop your business next year? Marketing? Sales? Customer Service? Current customer sales?

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4 min read

My Website Needs a New Look – I Think

By leadingresults on Oct 14, 2015 11:09:22 AM

Because we have had so many questions regarding rehabbing websites, here are some ideas of what to be thinking about.

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1 min read

How to Avoid Customers That Eat Your Time and Profits

By leadingresults on Oct 13, 2015 5:45:00 PM

Have you ever had a customer that just sucked the life/profit out of you or the company? If you have been in business for any length of time, the answer is always a resounding ‘yes’. Usually what happens, is that you are half way through a project and realize that you are not going to be making the right profit from this customer.

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7 min read

Happy Holidays from Leading Results - 2015!

By leadingresults on Oct 13, 2015 4:41:00 PM

As our gift to you, in this last issue of the year, we wanted to share with you some of our favorites from the previous 12 months - Videos, blog posts and seminars. So without further blathering....

2 Videos Worth Watching
Fundamentals Never Change - 2 minutes
This was put together by the Business Marketing Association for their conference in 2009.  We were introduced to it this year, but as the title suggests, the timing really doesn't matter.

Topics: video blogs
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3 min read

Sales and Marketing are Dead — Long Live Business Development

By leadingresults on Oct 13, 2015 4:36:16 PM

I know, kind of a strange title for a company who's slogan is that "we help businesses stop wasting money on marketing", but in many ways it is true. Since Google came on to the scene - and really got their stuff going (about 10 years ago) - the sales and marketing process has never been the same.

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1 min read

Marketing Purgatory — and Salvation

By leadingresults on Oct 13, 2015 4:32:20 PM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

Weekly Marketing Tip

Steps to salvage your marketing soul:

  1. Clearly define your message, your value, and your ideal customer.
  2. Create a total web presence – website, social media, blog, etc.
  3. Make a schedule and stick to it.

Looking for the remaining steps? Read them on the full blog here.

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1 min read

10 Ways to Lose Customers

By leadingresults on Oct 13, 2015 4:22:10 PM

Customers keep your business going, so you're glad to have them — but do they know you're glad to have them?

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1 min read

I Think I've Forgotten This Before

By leadingresults on Oct 2, 2015 3:46:00 PM

Another lesson from the Inbound 2015 conference, compliments of Dr. Carmen Simon in her "Is Your Content Forgettable?" session.

It doesn’t matter how we forget, or even why – it just matters that we DO.

How much? 90% of what we see, hear, and read.

So what do you want them to remember? What is the most important 10% of your message?

Decide that and then do something to grab their attention, because attention paves the way to memory. So how do you grab their attention? Link your content to something they already know, and then BOOM, throw in the new stuff you want them to remember. 

But since you’ll forget 90% of this email, let’s distill it down to this:

At least 10% of your content better be amazing.

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1 min read

Are You Trying to Sell Ice to Eskimos?

By leadingresults on Oct 2, 2015 2:06:00 PM

Are you frustrated because you have a great product that customers aren't buying?

It's probably because you're trying to sell to the wrong people.

That is, you're trying to sell ice to Eskimos.

Consumers want content, products, and relationships that are just for them. They want to feel understood.

Eskimos already have ice, and plenty of it – so you're trying to sell them something they already have, which clearly means you don't understand them.

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