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Useful Tips and Tricks to Help You Grow

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Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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2 min read

Stop People From Ignoring Your Stuff

By leadingresults on Dec 12, 2015 1:46:23 PM

If 8 out of 10 people read your headline, but only 2 out of 10 read the rest of your post, your headlines aren't good enough. So how do you write better ones?

  • Make them short and sweet
    • 6 words is the perfect length - people scan headlines, so fewer words equals better retention
    • use fewer than 66 characters - extras get cut off in search results
  • Use interesting adjectives
    • don't be formal - more casual adjectives speak directly to the reader
  • Use numbers
    • digits are better than words - 100 versus one hundred
    • bigger numbers equal more shares
  • Use negative wording
    • tap into readers' insecurities with words like "no," "without," and "stop"

Want to learn other tips for writing good headlines? See Neil Patel's (from Quick Sprout) infographic here.

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2 min read

Choosing Your Web Development Partner

By leadingresults on Dec 9, 2015 2:11:46 PM

Many times website projects don’t get finished on time, on budget or come out the way you wanted. Creating a new website is often much more complicated than it first appears. There are a lot of connectors, integrations and considerations that make a project complex.
 
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1 min read

What's Your Why

By leadingresults on Nov 30, 2015 7:14:20 AM

There are many ways to make yourself stand out, but just because you have a blog or business does not mean that you are entitled to readers or customers. You’ve got to earn them! Figuring out What’s YourNew Call-to-action Why will allow you to make your business stand out! This is what can attract customers. 

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2 min read

How Can I Create More Time for Marketing?

By leadingresults on Oct 14, 2015 12:05:00 PM

You cannot create more time. You can only better use space. New research in to our minds capabilities to retain knowledge has shed light on a question that has been discussed for many years; how much, can our mind remember, at a time?

The study focused on ‘working memory’, that part of our mind, which refers to the temporary storage of information that still allows us to pay attention and manipulate it. Some believe that working memory is separate to any of our other memory storages, many believe that working memory is simply that part of our long-term memory that we can currently access.

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2 min read

InBound Marketing - A Fishing Story

By leadingresults on Oct 14, 2015 11:40:00 AM

As inbound marketing becomes more and more important, we thought that we would share our thoughts on best practices to make it work for you in the coming new year.  Here are the highlights of our recorded session.  If you want to delve more deeply, download the recording.

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4 min read

Nurture Marketing - The Drip That Fills the Cup of Success

By leadingresults on Oct 14, 2015 11:34:48 AM

Keeping them warm?  No, its not winter yet. What we are talking about this month is how you can keep previously interested (or least inquired) prospect interested in your products and services.

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3 min read

Why Should I Care About Blogging or Twitter or Facebook?

By leadingresults on Oct 14, 2015 11:30:49 AM

Does social media matter? We get this question all the time.  And more... Why should I write a blog - who's going to read it?  My prospects aren't on twitter.  The decision makers I deal with don't do Facebook. Have any of these phrases run through your head or come out of your mouth?  Well, here are five good reasons to pay attention to social media.

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3 min read

Content Marketing - The What, Why, and How

By leadingresults on Oct 14, 2015 11:28:27 AM

There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.

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4 min read

Why Bother With Blogging?

By leadingresults on Oct 14, 2015 11:27:06 AM

What am I going to write about?  Who will read it?  Why should I bother? Where will I find the time?  These are the questions we most frequently hear from clients as we advise them to get blogging on their website.  Lets see if we can give you some good answers to these very valid queries.

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6 min read

The Top Five Things That You Can Do to Make Your Networking More Effective

By leadingresults on Oct 14, 2015 11:24:55 AM

Some people, it seems, are natural born networkers. Drop them in a crowded room and two hours later, they'll know 25 new people and their life story. Others, not so much. If you aren't a natural born networker, then you either feel like a fish out of water at these event, gasping and grasping at something to drink, or you just don't go to them. Either way, networking is part of building most businesses and while social media can give us the illusion of networking, the reality is that the social part really does require off-line, face to face conversation.

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