Blog Insights

There are many ways to make yourself stand out, but just because you have a blog or business does not mean that you are entitled to readers or customers. You’ve got to earn them! Figuring out What’s Your Why will allow you to make your business stand out! This is what can attract customers. 

You cannot create more time. You can only better use space. New research in to our minds capabilities to retain knowledge has shed light on a question that has been discussed for many years; how much, can our mind remember, at a time?

The study focused on ‘working memory’, that part of our mind, which refers to the temporary storage of information that still allows us to pay attention and manipulate it. Some believe that working memory is separate to any of our other memory storages, many believe that working memory is simply that part of our long-term memory that we can currently access.

As inbound marketing becomes more and more important, we thought that we would share our thoughts on best practices to make it work for you in the coming new year.  Here are the highlights of our recorded session.  If you want to delve more deeply, download the recording.

Keeping them warm?  No, its not winter yet. What we are talking about this month is how you can keep previously interested (or least inquired) prospect interested in your products and services.

Does social media matter? We get this question all the time.  And more... Why should I write a blog - who's going to read it?  My prospects aren't on twitter.  The decision makers I deal with don't do Facebook. Have any of these phrases run through your head or come out of your mouth?  Well, here are five good reasons to pay attention to social media.

There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.

What am I going to write about?  Who will read it?  Why should I bother? Where will I find the time?  These are the questions we most frequently hear from clients as we advise them to get blogging on their website.  Lets see if we can give you some good answers to these very valid queries.

Some people, it seems, are natural born networkers. Drop them in a crowded room and two hours later, they'll know 25 new people and their life story. Others, not so much. If you aren't a natural born networker, then you either feel like a fish out of water at these event, gasping and grasping at something to drink, or you just don't go to them. Either way, networking is part of building most businesses and while social media can give us the illusion of networking, the reality is that the social part really does require off-line, face to face conversation.