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Blog Insights

Useful Tips and Tricks to Help You Grow

2 min read

Stop People From Ignoring Your Stuff

By leadingresults on Dec 12, 2015 1:46:23 PM

If 8 out of 10 people read your headline, but only 2 out of 10 read the rest of your post, your headlines aren't good enough. So how do you write better ones?

  • Make them short and sweet
    • 6 words is the perfect length - people scan headlines, so fewer words equals better retention
    • use fewer than 66 characters - extras get cut off in search results
  • Use interesting adjectives
    • don't be formal - more casual adjectives speak directly to the reader
  • Use numbers
    • digits are better than words - 100 versus one hundred
    • bigger numbers equal more shares
  • Use negative wording
    • tap into readers' insecurities with words like "no," "without," and "stop"

Want to learn other tips for writing good headlines? See Neil Patel's (from Quick Sprout) infographic here.

Weekly Marketing Tip

See our Blog Ramblings

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2 min read

Choosing Your Web Development Partner

By leadingresults on Dec 9, 2015 2:11:46 PM

Many times website projects don’t get finished on time, on budget or come out the way you wanted. Creating a new website is often much more complicated than it first appears. There are a lot of connectors, integrations and considerations that make a project complex.
 
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1 min read

What's Your Why

By leadingresults on Nov 30, 2015 7:14:20 AM

There are many ways to make yourself stand out, but just because you have a blog or business does not mean that you are entitled to readers or customers. You’ve got to earn them! Figuring out What’s YourNew Call-to-action Why will allow you to make your business stand out! This is what can attract customers. 

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2 min read

How Can I Create More Time for Marketing?

By leadingresults on Oct 14, 2015 12:05:00 PM

You cannot create more time. You can only better use space. New research in to our minds capabilities to retain knowledge has shed light on a question that has been discussed for many years; how much, can our mind remember, at a time?

The study focused on ‘working memory’, that part of our mind, which refers to the temporary storage of information that still allows us to pay attention and manipulate it. Some believe that working memory is separate to any of our other memory storages, many believe that working memory is simply that part of our long-term memory that we can currently access.

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2 min read

InBound Marketing - A Fishing Story

By leadingresults on Oct 14, 2015 11:40:00 AM

As inbound marketing becomes more and more important, we thought that we would share our thoughts on best practices to make it work for you in the coming new year.  Here are the highlights of our recorded session.  If you want to delve more deeply, download the recording.

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4 min read

Nurture Marketing - The Drip That Fills the Cup of Success

By leadingresults on Oct 14, 2015 11:34:48 AM

Keeping them warm?  No, its not winter yet. What we are talking about this month is how you can keep previously interested (or least inquired) prospect interested in your products and services.

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3 min read

Why Should I Care About Blogging or Twitter or Facebook?

By leadingresults on Oct 14, 2015 11:30:49 AM

Does social media matter? We get this question all the time.  And more... Why should I write a blog - who's going to read it?  My prospects aren't on twitter.  The decision makers I deal with don't do Facebook. Have any of these phrases run through your head or come out of your mouth?  Well, here are five good reasons to pay attention to social media.

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3 min read

Content Marketing - The What, Why, and How

By leadingresults on Oct 14, 2015 11:28:27 AM

There's so much talk these days about content marketing that this issue is devoted to helping understand what it is and how to do it well.

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4 min read

Why Bother With Blogging?

By leadingresults on Oct 14, 2015 11:27:06 AM

What am I going to write about?  Who will read it?  Why should I bother? Where will I find the time?  These are the questions we most frequently hear from clients as we advise them to get blogging on their website.  Lets see if we can give you some good answers to these very valid queries.

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6 min read

The Top Five Things That You Can Do to Make Your Networking More Effective

By leadingresults on Oct 14, 2015 11:24:55 AM

Some people, it seems, are natural born networkers. Drop them in a crowded room and two hours later, they'll know 25 new people and their life story. Others, not so much. If you aren't a natural born networker, then you either feel like a fish out of water at these event, gasping and grasping at something to drink, or you just don't go to them. Either way, networking is part of building most businesses and while social media can give us the illusion of networking, the reality is that the social part really does require off-line, face to face conversation.

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3 min read

8 Easy and Free Ways to Make Your Marketing More Effective

By leadingresults on Oct 14, 2015 11:22:33 AM

There is nothing (well almost nothing) worse that spending your valuable time and hard earned cash on a marketing program that gets no results.  It's a double-whammy: You've invested time and money in something to grow your business, but got nothing in return and you've incurred the opportunity cost of not doing something else that might have yielded a return.

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6 min read

Plan Your Year Now - January is too Late

By leadingresults on Oct 14, 2015 11:19:35 AM

december-calendar.jpg11 months gone. 1 month left - but only about 20 real working days - and the distractions bring that down to about 15. So... What are you doing now that will make next year different than this year?

 

It all comes down to business development. How are you going to better develop your business next year? Marketing? Sales? Customer Service? Current customer sales?

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4 min read

My Website Needs a New Look – I Think

By leadingresults on Oct 14, 2015 11:09:22 AM

Because we have had so many questions regarding rehabbing websites, here are some ideas of what to be thinking about.

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1 min read

How to Avoid Customers That Eat Your Time and Profits

By leadingresults on Oct 13, 2015 5:45:00 PM

Have you ever had a customer that just sucked the life/profit out of you or the company? If you have been in business for any length of time, the answer is always a resounding ‘yes’. Usually what happens, is that you are half way through a project and realize that you are not going to be making the right profit from this customer.

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7 min read

Happy Holidays from Leading Results - 2015!

By leadingresults on Oct 13, 2015 4:41:00 PM

As our gift to you, in this last issue of the year, we wanted to share with you some of our favorites from the previous 12 months - Videos, blog posts and seminars. So without further blathering....

2 Videos Worth Watching
Fundamentals Never Change - 2 minutes
This was put together by the Business Marketing Association for their conference in 2009.  We were introduced to it this year, but as the title suggests, the timing really doesn't matter.

Topics: video blogs
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3 min read

Sales and Marketing are Dead — Long Live Business Development

By leadingresults on Oct 13, 2015 4:36:16 PM

I know, kind of a strange title for a company who's slogan is that "we help businesses stop wasting money on marketing", but in many ways it is true. Since Google came on to the scene - and really got their stuff going (about 10 years ago) - the sales and marketing process has never been the same.

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1 min read

Marketing Purgatory — and Salvation

By leadingresults on Oct 13, 2015 4:32:20 PM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

Weekly Marketing Tip

Steps to salvage your marketing soul:

  1. Clearly define your message, your value, and your ideal customer.
  2. Create a total web presence – website, social media, blog, etc.
  3. Make a schedule and stick to it.

Looking for the remaining steps? Read them on the full blog here.

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1 min read

10 Ways to Lose Customers

By leadingresults on Oct 13, 2015 4:22:10 PM

Customers keep your business going, so you're glad to have them — but do they know you're glad to have them?

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1 min read

I Think I've Forgotten This Before

By leadingresults on Oct 2, 2015 3:46:00 PM

Another lesson from the Inbound 2015 conference, compliments of Dr. Carmen Simon in her "Is Your Content Forgettable?" session.

It doesn’t matter how we forget, or even why – it just matters that we DO.

How much? 90% of what we see, hear, and read.

So what do you want them to remember? What is the most important 10% of your message?

Decide that and then do something to grab their attention, because attention paves the way to memory. So how do you grab their attention? Link your content to something they already know, and then BOOM, throw in the new stuff you want them to remember. 

But since you’ll forget 90% of this email, let’s distill it down to this:

At least 10% of your content better be amazing.

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1 min read

Are You Trying to Sell Ice to Eskimos?

By leadingresults on Oct 2, 2015 2:06:00 PM

Are you frustrated because you have a great product that customers aren't buying?

It's probably because you're trying to sell to the wrong people.

That is, you're trying to sell ice to Eskimos.

Consumers want content, products, and relationships that are just for them. They want to feel understood.

Eskimos already have ice, and plenty of it – so you're trying to sell them something they already have, which clearly means you don't understand them.

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1 min read

7 Reasons Even Your Mother Would Ignore Your Email

By leadingresults on Oct 2, 2015 12:33:00 PM

We went to the Inbound conference again this year, and we learned a lot – including the fact that yes, even your mother might ignore your emails.

We know what you're thinking: she's my MOTHER ... she's not supposed to ignore me!

Here are 7 reasons that's not true.

You sent it at the wrong time – like on a Tuesday instead of a Monday or Saturday.

You didn’t ask her if she wanted your emails in the first place – if you send her emails she didn't ask for, legally they're spam.  

You sent more than 4 – if she doesn’t open any of those, she's telling you she doesn't want them.

You were too personal – “Hi Mom” is ok, but “Hi Mom at Parenting, Inc.” is too much.

You used the wrong words – like “medical,” “financial,” and “free.”

You made it look like work – your CTA is an island in an ocean of text.

Her internet is down – why didn’t you return her voicemail asking for tech support?

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1 min read

Sales is Dead, Long Live Marketing

By leadingresults on Oct 2, 2015 12:17:00 PM

The sales cycle is dead, and you’re spending too much money on sales and not enough on marketing.

Why? Because search engines killed any influence your salespeople had on customers. They come to you knowing as much as your salespeople do.

And if you think salespeople still influence the numbers by cold calling, consider this:  57% of consumer purchases start with an online search.

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1 min read

Take Matters into Your Own Hands

By leadingresults on Oct 2, 2015 12:13:00 PM

You have a customer who would make a great case study – but she's too busy to write anything down, or even to let you help her develop the case study.

So what do you do?

You write it for her! If you know her well, you know her “voice,” and, odds are, you know how your products or services work for her – maybe better than she does.

Weekly Marketing Tip

One big caveat – don't make it up! After you’ve written it, ask for her approval and let her edit it. Then, before you use it, make sure you give her a copy of the final product.

Or you can hire us to write a case study for you – read more here!

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1 min read

Marketing Clarity

By leadingresults on Oct 2, 2015 12:09:00 PM

Marketing is easier when you have clarity on:

Clarity can be a challenge, though – read more about it on our other blog, here.

Weekly Marketing Tip

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3 min read

The More Things Change, the More Things ... Change?

By leadingresults on Sep 11, 2015 3:07:00 PM

From point-and-click to Flash-based to mobile-friendly, websites have changed dramatically over the years.

How?

They Started Out as Digital Brochures

Originally, websites were just static pages. They weren't interactive, and companies didn't view them as a source of profits.

They Evolved into Digital Phone Directory-Style Landing Pages

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1 min read

You're Still Not Out of the Woods with Your Website Design

By leadingresults on Sep 11, 2015 3:06:00 PM

Last week we said that a prevailing business belief is that a website can be well built by one person – then we explained that that is a myth.

Your website team should have the following members:

An SEO Expert

The SEO expert’s job is to drive website traffic. Using keywords and phrases, the SEO expert gets you found on search engines and gets people to visit your site.

A User Experience (UX) Designer

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2 min read

Keep Your Emails Out of the Spam Folder

By leadingresults on Sep 11, 2015 2:15:00 PM

With the improvement of automation, businesses are expanding their email campaigns. Unfortunately, so are spammers. Spam emails, in fact, were an estimated 84% of all emails in 2013.

So how do you stay in the 16% of emails that avoid the spam folder?

  • Get permission
    • a person must have purposefully opted-in to receive your emails - "implicit" permission from the fine print of your privacy policy is not true permission
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2 min read

Make People Pay Attention to Your Ads

By leadingresults on Sep 11, 2015 2:01:00 PM

Are your advertisements being overlooked? It's probably because readers recognize advertisements from a mile away, and they move past them without so much as a glance. 

Get your ads noticed by redesigning them to appear as editorial content. Use these tips:

  • AVOID USING ALL CAPITAL LETTERS
    • On the internet, all capital letters can be construed as yelling
    • All capital letters appear as blocks of print, which people skim over without seeing individual words
  • Avoid punctuation
    • Punctuation marks make readers pause, which could lose their attention
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1 min read

Inbound 2014: Takeaway 5

By leadingresults on Sep 11, 2015 12:58:00 PM

Continuing our series of tips from the amazing experience at Inbound 2014.

Considering InBound Marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014, this is what you would have learned: 

How to be remarkable: delight with content.

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1 min read

Marketing with Psychographics

By leadingresults on Sep 11, 2015 12:55:00 PM

You should already know the demographics of your buyer personas:

But did you know that psychographics are just as important? Psychographics are your buyers':

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2 min read

What is Inbound Marketing?

By leadingresults on Sep 11, 2015 12:34:00 PM

A few weeks ago we sent you some tidbits of information we learned at the Inbound Marketing Conference ... and then we realized that maybe Inbound Marketing isn't something you're familiar with.

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1 min read

No One Does Marketing During Holidays - Which is Exactly Why You Should Be

By leadingresults on Sep 11, 2015 11:49:00 AM

We hear it all the time from B2B businesses... Should we bother marketing during the holidays? Is any even paying attention. Our advice is to be counter-intuitive.

If your competitiors adopt the point of view that no one is paying attention and stop marketing, you absolutely be taking the opportunity to get the word out. We would not advise holding in-person seminars or advertising, but sending an email or holding a web seminar during the holidays can be very successful.

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1 min read

7 Minutes

By leadingresults on Sep 11, 2015 11:44:00 AM

Can you clearly articulate the value of your company/product and move people to action in seven minutes? Seven minutes, that is, of a lecture/demonstration from a stage – no one can ask questions for further information or clarification.

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1 min read

Five Ways to Use Testimonials to Generate Leads

By leadingresults on Sep 11, 2015 11:41:00 AM

We've given you tips on making your video testimonials better.

This week, we have more tips - 5 of them, on using your testimonials to generate leads:

  1. Use the testimonial in a blog post.
  2. Use a quote from the testimonial in a marketing/advertising campaign.
  3. Create a public relations activity basted on the testimonial.
  4. Upload the testimonial to YouTube.
  5. Use the testimonial (or quotes from it) on your social media sites.

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1 min read

What Will 2015 Hold for SEO?

By leadingresults on Sep 11, 2015 11:27:00 AM

How do you get your website – and therefore your business – seen online? You use search engine optimization (SEO) to make sure your site has the words and links it needs to be found by search engines.

SEO trends are changing, though. In 2015, you'll need to:

Focus on mobile SEO and user intent

As the use of mobile devices to access the internet grows, mobile usability will be of utmost importance. Even the best SEO won't save you if your website is inaccessible on a tablet or smart phone.

Send strong social signals, especially from Facebook and Twitter

Google itself admitted that Google+ wasn't what they intended and ended their Authorship program. In 2015, they'll be focusing on content from the most popular (for now) social media platforms.

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2 min read

Being Mobile-Friendly is Now Google-Critical

By leadingresults on Sep 11, 2015 11:17:00 AM

Two billion people will be using the internet on mobile devices by 2017. To accommodate, Google is rolling out a new "mobile-friendly" label to help those users find what they’re looking for in the format that suits them best. Whether or not you have this label will affect your search engine rankings, so the big question is:

How do you get a "Mobile-Friendly" label from Google?

Pay attention to all screen sizes

Screen sizes vary widely, even amongst similar products – smartphones, "phablets," tablets, etc. – and your website should be easy to use on any of these.

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1 min read

Aren't Using Social Media? You're Making a Big Mistake

By leadingresults on Sep 11, 2015 11:03:00 AM

Running a business without a social media presence is a mistake.

Here's why:

It's harder to spread the word about your business.

You can share testimonials online, and your customers will have comments of their own to share. Online, their comments will be seen by possibly hundreds of their friends.

You're in the dark about your reputation.

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1 min read

You're Probably Using LinkedIn Wrong

By leadingresults on Sep 11, 2015 11:01:00 AM

When your business has a social media platform, especially if it's LinkedIn, the quality of your connections is more important than the quantity.

Here's why:

As humans, our brains can maintain approximate 250 active social connections at any one time, and only 15 as our “immediate tribe or family.” A very broad network only truly offers weak connections.

So what's a better way to use LinkedIn?

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1 min read

How to Get Your Website Re-design Right

By leadingresults on Sep 11, 2015 11:00:00 AM

Are you planning to re-design your website? Make sure you and your website developer/graphic designer consider the following things:

Separating Design Success from Business Success

A successful website shouldn’t just look pretty – it should bring more traffic, increase conversions, and improve leads. Find a designer that can make the website look good AND have an easy-to-use interface for visitors.

Not Letting Past Errors Haunt You

Your old website had errors that may not have been obvious. The point of a re-design is, again, a better looking website that provides better results. Make sure your designer looks "under the hood" so those mistakes don't follow you to your new website.

Want to know more about successfully re-designing your website? Check out the rest of our blog here.

Weekly Marketing Tip

See our Blog Ramblings

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1 min read

This Isn't Your Mother's SEO

By leadingresults on Sep 11, 2015 10:48:00 AM

What Do New Search Engine Optimization Rules Mean?

Blog, blog, blog

Google wants to see frequent changes on websites, so adding a blog or two a week is rewarded with a higher place in search rankings.

Have quality links

Not just any inbound link is good anymore. Sites with pay-for-links status can now give negative results. This strategy used to deliver outstanding bang for the buck, but it often backfires now.

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1 min read

10 Paths to Marketing Purgatory

By leadingresults on Sep 11, 2015 10:48:00 AM

There are 10 ways to get into marketing purgatory and 7 ways to get out.

Ways to condemn yourself to marketing purgatory:

  1. Buying an email list and sending unsolicited emails.
  2. Discounting social media.
  3. Not having a website. (Almost as bad? Having a website that says nothing about why you are unique and why customers should choose you.)
  4. Failing to define your ideal customer.

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2 min read

Keep Your Friends Close ...

By leadingresults on Sep 11, 2015 10:44:00 AM

Closed customers – people that have paid you money for your products or services – should have an impact on your marketing as you move forward. Why?

They already trust you.

This allows you to ask about their future plans, giving you a window into future needs you can help fulfill.

They are already defining you.

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1 min read

Hate It? Don't Post It!

By leadingresults on Sep 11, 2015 10:40:00 AM

Scott Yates, an entrepreneur and writer, said, "If you only want customers who think exactly the way you think, then you are going to eliminate a huge swatch of customers. You should go out of the way to publish posts that you do NOT like because those will appeal to customers that you just aren't reaching.”

We disagree. We think you SHOULD eliminate a huge swatch of customers.

Why? Because the most profitable customers are those who share your purpose and your belief system. Their expectations match yours, and that makes them easier to satisfy.

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2 min read

Make People Want to Spend Their Money

By leadingresults on Sep 11, 2015 10:36:00 AM

Are you a B2C merchandiser with a retail location?

You can improve your sales if you consider the following tips:

Want other ideas for increasing your profits? Read our blog here.

Weekly Marketing Tip

See our Blog Ramblings

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1 min read

How to Keep Your Current Customers

By leadingresults on Sep 11, 2015 9:39:00 AM

Keeping your current customers is both easier and cheaper than finding and gaining the trust of new ones. 

Here are a few tips on how to do so: 

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1 min read

You Heard it Through the Grapevine

By leadingresults on Sep 11, 2015 9:07:00 AM

We talk about testimonials a lot, and we know it  but we only do it because they are one of the best way to get new customers.

Here's why:

Testimonials build trust. 

Whether your customers are raving about what your product has done for them or about the great service you gave, they tell the story of the positive experiences you offer.

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1 min read

Is There a Silver Bullet for Marketing?

By leadingresults on Sep 11, 2015 9:04:00 AM

Marketing is teaching people about your business and making them trust that you know what you’re doing  before you can expect any sales!

There’s no such thing as an “I don’t have to do anything and business will start growing” silver bullet for this process.

The closest you can get is public speaking.

Public speaking can shorten the marketing process. If you speak about the problem your business solves, you accomplish an incredible amount in a short period – you can help a group of prospects get to know you, like you, and trust you.

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1 min read

Should You Ditch Your Sales People?

By Courtney Stallings on Sep 11, 2015 9:02:00 AM

Customers come to you armed with knowledge – about you. They've been on Google, and they know your products, your pricing, and all about your competitors.

It seems like the internet is making your sales people obsolete.

So now you have 2 questions:

  1. Do I still need sales people?
  2. How do I make search engines my friend instead of my enemy?

If any of the below are true, you still need salespeople:

If none of these things are true, it's possible that you don't need sales people and could consider alternate routes to market.

Weekly Marketing Tip

See our Blog Ramblings

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1 min read

The Myth About Building a Website

By leadingresults on Sep 11, 2015 8:59:00 AM

There is a business belief that a single person can make a good website – but it's a myth.

To make a good website, you need a team with the following members:

A Strategist

If you don’t strategize about who you’re trying to reach, why, and how, your website will be a waste of time and good internet real estate.

A Graphic Designer

The graphic designer knows what looks good and what will appeal to visitors. The importance of an attractive website cannot be overstated.  

A Programmer

The programmer can make your website do amazing things like deliver custom pages to everyone who visits. This makes you stand out from the competition – almost never a bad thing.

There are 7 team members in total, so read again next week for members 4, 5, and 6 (or read our blog here.)

Weekly Marketing Tip

See our Blog Ramblings

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1 min read

You're SO CLOSE to the Best Website Ever!

By leadingresults on Sep 11, 2015 8:57:00 AM

You know by now that it isn't possible for one person to make a good business website.

So far, you've seen that a team of 6 people is necessary for a truly good website.

Here's the 7th and final member of that team:

A Project Manager

A project manager's job is to know where all the pieces should fit and how to put them together to fit correctly. They should also be able to get things done.

And now that you know how to get the best website, go forth and build!

Weekly Marketing Tip

See our Blog Ramblings

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2 min read

Need Help Improving Your Conversion Rates?

By leadingresults on Sep 11, 2015 6:37:00 AM

No matter how much traffic you get on your website, it's useless if it doesn't convert. 

So how do you go about improving your conversion rates?

Make forms less cumbersome
  • Ask for the least amount of information possible
    If you want more information, keep as many input fields "optional" as possible

Make parting with their money easier
  • Offer multiple payment options - credit card, PayPal, etc.
    Include a money-back guarantee
    Offer price matching

Talk the talk
  • Use action verbs and emotionally charged language
    Match your reading level to your audience
 
TEST
  • Experiment with changing the color/shape/location of the CTAs
    Alternate the length of your written copy
    Test a variety of colors

    (Read more about conversion rates on our blog here and read an online Entrepreneur article about it here.)

Weekly Marketing Tip

See our Blog Ramblings

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1 min read

Yes, You Need a Marketing Calendar

By leadingresults on Sep 11, 2015 6:17:00 AM

Quality content is an important part of getting and keeping your customers' interest, and you know that.

But does it seem like you never have time? Or that you have great content in your head but don't know where or when to release it?

It's time to build a marketing calendar. What your calendar should include, of course, depends on your business, but here are a few ideas:

A content timeline.
Christmas blogs in June? It could work, but you should plan for it.
A designation of who will be in charge of finding or creating the content.
Will it always be the same person, or will several people share the duty?
A schedule of when the content will be published.
Current best practices are to publish things consistently - every Tuesday at 2:00, for example.
A list of places where the content will be published.
On your blog? In an email? On social media?

Weekly Marketing Tip

If you aren't consistent with your content, it won't matter how amazing its quality is, so use a marketing calendar to organize and prioritize your content creation and distribution.

See our Blog Ramblings

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1 min read

Good Video Testimonials

By leadingresults on Sep 11, 2015 5:56:00 AM

Leaving testimonials out of your marketing campaigns is a mistake. Video testimonials are especially powerful tools for bringing in new clients, because no one wants to be the only person doing business with you – they want to be one of hundreds of satisfied customers.

Video testimonials show potential clients that others are using your service or product and are, even more importantly, willing to promote you.

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1 min read

Some Jigsaw Puzzles Are not Worth Putting Together

By leadingresults on Sep 3, 2015 5:58:00 AM

man_speaking_puzzle.jpgGiving a speech? Avoid creating a verbal jigsaw puzzle with the following tips:

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1 min read

Your Core Offer

By leadingresults on Jul 31, 2015 3:48:00 PM

While we have access to tons of information in our buying processes, the reality is that it is harder than ever to make a decision. Why? Because tons of information equals tons of choices, and tons of choices introduces worry: what if there was a better choice and you missed it? 

Topics: core offering
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1 min read

Packaging Your Products and Services

By leadingresults on Jul 31, 2015 3:47:00 PM

The process of getting a customer to know, like, trust, try, buy, repeat purchase and refer yourequires that you consider your products and services offered in a different way than you traditionally have. 

The Goal of Packaging is to make it easy for the customer to make a choice. This includes fixed price, lower risk, and fewer decisions. With packaging you want your customers to be able to differentiate your company, service or product. 

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1 min read

The 5 Qs on Your FAQ Page

By leadingresults on Jul 31, 2015 3:46:00 PM

For many websites, FAQ pages are a vital part for their customers. While not every site needs an FAQ page, if you are selling a product, providing a service, or giving information about a complex subject, an FAQ page can give your visitors an easier experience. 

Topics: FAQs FAQ page
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1 min read

The Facts About an FAQ Page

By leadingresults on Jul 31, 2015 3:45:00 PM

Does your website have a Frequently Asked Questions page? If so, is it working for you? If you have a website, and it doesn’t have a well-written FAQ page, you’re missing out on a fantastic opportunity to improve the effectiveness of your online marketing.

One of the best reasons to create an FAQ page is for the search engines. Want your site to rank high on Google and Yahoo? Then you need good content and lots of it. An FAQ page is a perfect place to provide an abundance of information in an interesting way.

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1 min read

How to Pick Keywords

By leadingresults on Jul 31, 2015 3:43:00 PM

Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time and testing.

Keyword research is one of the most important, valuable, and high return activities for your website and businesses. Through your research you not only learn which terms and phrases to target, but you will also learn more about your customers and what is important to them.

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1 min read

Yes! Keywords Still Matter

By leadingresults on Jul 31, 2015 3:35:00 PM

Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

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1 min read

What is a Keyword?

By leadingresults on Jul 31, 2015 3:34:00 PM

A keyword is a word or phrase that someone types into a search engine such as Google, Yahoo or Bing to find your website. Say for instance I wanted to buy a car, I would go to a search engine and type “Cars for sale”, and this would be considered a keyword phrase.

A keyword phrase can be very descriptive and even consist of demographic information to be more specific. For example a specific keyword for your area would consist of, “Cars for sale in Charlotte North Carolina.” Knowing which keywords will attract a prospective customer is not easy, and some professionals even consider it a science. There are specific companies like us that specialize in keyword research.

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1 min read

Ready to Improve Your Landing Pages?

By leadingresults on Jul 31, 2015 3:20:00 PM

Your landing page is where your visitor will be taken after they click on your ad, this is where they are asked to submit their contact information so they can become a lead, so what makes up a GOOD landing page? 

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2 min read

Defining Your Businesses Purpose

By leadingresults on Jul 31, 2015 3:17:00 PM

For many small businesses it is not always easy for them to tell their businesses story to the world. Great branding can be part art and part science. Great brands have a clear purpose. One of the most critical things you can do is defining your purpose. Once you’ve nailed it, your purpose will provide a roadmap for the ride ahead.

A clear business purpose keeps your business focused on its mission; target markets and helps management  identify new markets for expansion. You need to understand your market, and also define why your business exists. Know your business goals and how big you want your business to grow.

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1 min read

Event-Triggered Marketing

By leadingresults on Jul 31, 2015 12:53:00 PM

Event-triggered marketing is timing your marketing messages to match a chosen event or set of events –triggers – to meet the needs of your customers.

Those triggers offer a marketing and/or sales opportunity based on something that is happening in a customer's life.

What types of events can be triggers?

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1 min read

Inbound 2014: Takeaway

By leadingresults on Jul 31, 2015 12:50:00 PM

Inbound 2014 was amazing, with more than 10,000 attendees made up of Hubspot partners and customers. The Leading Results team had the opportunity to sit in on sessions and share stories with some of the most influential marketing experts around the country.

Considering Inbound marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014 this is what you would have learned:

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1 min read

Inbound Marketing - What Is It?

By leadingresults on Jul 31, 2015 12:50:00 PM

What is inbound marketingInbound Marketing is a holistic, data-drive approach to marketing that attracts individuals to your brand and converts them into long lasting customers. In a nutshell, inbound marketing is the idea of getting found by customers as opposed to actually going after them. Instead of driving your message into a crowd over and over again with a megaphone (cue traditional, outbound marketing), you should be attracting highly qualified customers to your business like a magnet.

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1 min read

Inbound 2014: Takeaway 2

By leadingresults on Jul 31, 2015 12:50:00 PM

Inbound 2014 was amazing, with more than 10,000 attendees made up of Hubspot partners and customers. The Leading Results team had the opportunity to sit in on sessions and share stories with some of the most influential marketing experts around the country.

Considering Inbound marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014 this is what you would have learned:

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1 min read

Inbound Marketing - Pick Your Strategy

By leadingresults on Jul 31, 2015 12:50:00 PM

To help educate your prospects and have them engage with you at the end of their buying process, they need to find you at the beginning. Inbound Marketing is a core tactical philosophy that helps your prospective customers get to know, like and trust you so that they will continuing on their buying journey with you and your company.

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1 min read

Inbound 2014: Takeaway 3

By leadingresults on Jul 31, 2015 12:49:00 PM

Continuing our series of tips from the amazing experience at Inbound 2014.

Considering Inbound marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014 this is what you would have learned:

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1 min read

Event-Triggered Marketing, Part 2

By leadingresults on Jul 31, 2015 12:37:00 PM

We talked about event-triggered marketing last week, and how it's timing your marketing messages to match a chosen event or set of events – triggers – to meet the needs of your customers.

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2 min read

Setting SMARTer Goals

By leadingresults on Jul 31, 2015 11:37:00 AM

Setting goals isn't easy. You want to set your sights high, but not too high, because if your goals are too ambitious and you don't start meeting them right away, it's easy to get discouraged.

Topics: SMART goals
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1 min read

Packaging as Way of Differentiating

By leadingresults on Jul 13, 2015 12:50:00 PM

There are lots of ways to differentiate your company: 

.....Against a problem

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1 min read

You Really Think I Should Decline a Referral?

By leadingresults on May 11, 2015 1:09:00 PM

What? You want me to decline a referral? After somebody liked and trusted me enough to pass my name on? Why in the world would I say “no thanks”?

Here are four good reasons to say "no thanks":

  1. You don't provide the service or product the referral wants.
  2. You are so busy that you can’t provide the level of service that the referral expects based on the lead.
  3. The service or product the referral wants is too far off what you traditionally offer.
  4. The referral won't work with you through your process.

If you want referrals you don't have to turn down, help your customers do a better job of referring you. Get our template to learn more.

(And learn how to let your declined referrals down gently by reading our blog.)

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1 min read

Tracking Your Landing Page Success

By leadingresults on Jan 20, 2015 2:16:00 PM

Landing pages are a great way to track both online and offline advertising like direct mail, media, and advertising. The best way to determine the effectiveness of your landing page is to track the progress of your work through analytics.

Setting up your analytics to deliver regular reporting is beneficial to track your success. You do not have to track every data point immediately, but make sure you set up your tracking to measure the success of your landing pages over time.

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1 min read

Making Referrals Easy

By leadingresults on Jan 20, 2015 6:08:00 AM

making referrals easy open door imageWhat's the best way to get new business? Referrals.

And since people love to talk about themselves, and the things they do, own, and like, you would think that referrals shouldn't be all that difficult to get. Yet many businesses do have trouble getting referrals. Why?

Because they're not asking for them.

Many times customers would be more than happy to refer you, but then one of two things (or both!) happens:

  1. Customers don't know you want referrals.
  2. Customers don't know how to give you referrals.

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1 min read

Does Your Website Beat The Competition?

By leadingresults on Dec 12, 2014 1:42:00 PM

As a business owner you may know the reasons why you stand out from your competitors but will a prospective customer or visitor to your website know why you're different?

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1 min read

Pulling the Trigger

By leadingresults on Dec 5, 2014 6:01:00 AM

We talked about event-triggered marketing, but there are other types of triggers that can be utilized in marketing campaigns as well. These types of triggers are those that make people want to buy your product regardless of timing.

Some of those triggers include:

These triggers work because human behavior is driven by the desire to gain pleasure.

Topics: Marketing
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2 min read

Inbound 2014: Takeaway 4

By leadingresults on Oct 18, 2014 8:35:00 PM

Continuing our series of tips from the amazing experience at Inbound 2014.

Considering Inbound marketing is the most effective marketing method for doing business online, we would like to share a series of takeaways for you and your teams!

If you were at Inbound 2014 this is what you would have learned: 

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1 min read

Figuring Out Your Ideal Client

By leadingresults on May 23, 2014 12:28:00 PM

Download 7 steps to small  business marketing Ebook

Understanding your ideal client lets you figure out how to train, educate and work with clients in a way that makes them ideal. Although figuring out your ideal client is not easy, there are effective ways to approach and narrow your focus to communicate in ways that directly appeal to your specific ideal customer. 

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1 min read

Making Inbound Marketing Work For You

By leadingresults on May 17, 2014 1:15:00 PM

Inbound marketing is the most effective marketing method for doing business online. Creating quality content that people find interesting, useful, or helpful will start attracting people to your website. Some business owners struggle with deciding which content is appropriate. Remember you not only want to attract people to your website, you want to convert them into a customer.

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1 min read

Writing An eBook For Your Business

By leadingresults on May 2, 2014 1:26:00 PM

The best marketing is education with action. Writing an eBook is a great way to educate, and provided you with an opportunity to introduce your business and your value to prospective customers. eBooks are popular,both with those who have a product to sell and those who have a story to tell.      

Topics: ebook
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1 min read

Create an eBook for Your Business

By leadingresults on May 2, 2014 1:22:00 PM

Writing an eBook for your business will not only help promote your business but allow your customers to see that you truly are an expert in your field. Let’s face it, in today’s market most businesses are very competitive and customers are always looking for the next differentiator you have to offer.

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1 min read

Why Create an eBook for Your Business?

By leadingresults on Apr 4, 2014 1:27:00 PM

With today’s market having many competitors including Kindle, iPad and other tablets, publishing over the Internet has become a fast and easy process and there are several ways you can advertise. You are able to sell the same product several times without having to worry about the traditional costs that would be incurred and at the same time offer a solution to your customer’s problems. 

Topics: ebook
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1 min read

March Madness Means Referrals!

By leadingresults on Mar 26, 2014 1:31:00 PM

With March Madness in full swing, it’s time to start using techniques to help you receive referrals from your existing customers. Are you asking your customers “How did you hear about us?” and getting a response that someone mentioned your name but they cannot remember whom? There are techniques that you can use to start tracking your referrals! 

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1 min read

Does Your Landing Page Have a Clear Next Step?

By leadingresults on Mar 14, 2014 1:33:00 PM

It is important that once your prospective customer visits your landing page you are always moving them forward to a clear next step or goal. After all, your landing page is there to capture your visitor’s attention and have them fill out their contact information on your form.  

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1 min read

Tagging Your Blog Post Correctly Will Turbo Charge Your SEO

By leadingresults on Mar 7, 2014 2:34:00 PM

Do you know how to tag your blog posts and website pages appropriately?

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1 min read

What Makes Up A Good Landing Page?

By leadingresults on Feb 28, 2014 1:36:00 PM

Your landing page is where your visitor will be taken after they click on your ad, this is where they are asked to submit their contact information so they can become a lead, so what makes up a GOOD landing page?

Topics: landing pages
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1 min read

If You Don't Want to Compete on Price, Find Your Differentiation

By leadingresults on Feb 25, 2014 2:24:00 PM

In a world where your prospective client is 60 – 80% of the way through their sales process, it is almost impossible not to compete on price. We hear this all time. I believe that that is not true! So here’s the way to make sure that your prospective client chooses you.

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2 min read

Are You Solving Your Customers' Problems on Your Website?

By leadingresults on Feb 25, 2014 11:35:00 AM

Potential customers want you to tell them how you can solve their problems, not just about your products and services or how great you are. Solving your customers problems will not only benefit your customers but it will open the door for trust, your customer will turn to your website to understand processes, get their questions answered and then most of all purchase your products! Not everyone is willing to buy right away!

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2 min read

Are You Speaking Your Customers' Language on Your Website?

By leadingresults on Feb 24, 2014 1:57:00 PM

Mostly all of our audiences will make an informed decision based on the information and content available on your website. Customers tend to trust a company that speaks their language, so that’s why it is important to understand that your clients may not always use the same language that you are used to.

You have got to understand the unique value of your offers and the unique value of your business as it relates to your prospective customer. We tend to want to talk about our business, our product, and our services with our language that we use internally or that we use within our industry. The reality is, your prospects generally don't talk that way. They're using their own set of languages and their own set of words. So it's really important to talk in their words, not yours.

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1 min read

Is Your Website Responsive?

By leadingresults on Feb 1, 2014 2:06:00 PM

More customers are choosing to use a smartphone or tablet to surf the net to look up products and services. A poor mobile experience can be devastating for many businesses and responsive design ensures every user is having the same experience no matter which device they choose to use.

Weekly Marketing Tip

If you are unfamiliar with responsive web design you are not alone. A responsive site is designed to adjust and reformat its content to fit any tablet, smartphone, mobile device or desktop computer. A website appears differently on many larger desktop monitors than it would appear on smaller mobile devices and this can drive your customers away to visit your competitors responsive site. 

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1 min read

Are You Finding Out Why You Win or Lose a Sale?

By leadingresults on Jan 3, 2014 2:18:00 PM

It has always been important to understand why you won or lost a sale, but in today’s marketing environment, it is even more so.

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1 min read

Testimonials Can Be Used to Generate Leads

By leadingresults on Oct 14, 2013 5:18:00 PM

Testimonials are used in the sales process to convey trust that your service or product can do what you say it can do. What many people miss is that testimonials can also be used to generate leads.

Topics: Testimonials
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1 min read

Real Examples of SEO and Calls to Action That Worked

By leadingresults on Sep 19, 2013 5:27:00 PM

Ten days ago, we posted a blog on testimonial examples. Because we did our research on the keywords, we are on the first page for Google search results for the search term 'testimonial examples'.

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1 min read

Are You Wasting Money on Marketing?

By leadingresults on Aug 14, 2013 9:04:00 AM

Ever hear the adage that 50% of your marketing dollars are working, you just don't know which 50%? This concept is still true today. If you don't know if your marketing tactics are paying off, then do something about it.

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1 min read

Search Engine Optimization Unveiled

By leadingresults on Aug 5, 2013 9:09:00 AM

Last week we talked about SEO so we thought we would take a deeper diver and explain the difference between Pay-per-click, having a firm help you, or creating content.

Weekly Marketing Tip

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1 min read

Paying for SEO is an Expensive Marketing Tactic

By leadingresults on Jul 21, 2013 9:27:00 AM

We talk to many people about the pros and cons of doing SEO (Search Engine Optimization). There are two schools of thought on SEO; pay to play and content generation. Today we are going to talk about the pay to play model.

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1 min read

#1 Way to Generate Website Leads

By leadingresults on Jul 14, 2013 9:51:00 AM

Are you getting leads…as in actual names from your website? The best way to generate website leads is to have something of value to download (aka a key piece of content).

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2 min read

Memorable Experiences Make and Break Companies

By leadingresults on Jul 7, 2013 4:18:00 PM

How do your customers and prospects experience working with you and your company? Is it great, ok or sucky? The way that customers and prospects experience working with you not only impacts that person directly but with all of the connections that person has.

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1 min read

Blogging Versus Pay Per Click. Which Generates Better Leads?

By leadingresults on Jul 7, 2013 10:10:00 AM

Have you ever wondered if blogging really works? Are you paying for Google AdWords and getting the leads you want?

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2 min read

Leverage Your CRM for Marketing 101

By leadingresults on Jul 7, 2013 10:02:00 AM

This week we created a post called CRM Systems are not a Magic Bullet for Business Development, and discussed a few ways to leverage your CRM (Customer Relationship Management) database. What we didn’t discuss were a few specific pieces of data that should be tracked.

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2 min read

Make Your Website a Lead Generation Tool

By leadingresults on Jul 7, 2013 9:55:00 AM

Is your website generating leads? Most business owners that we speak to have the same complaint about their website;  it doesn’t generate leads.

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1 min read

The Easiest Way to Increase Sales is Through Repeat Business

By leadingresults on Jun 30, 2013 10:33:00 AM

Are you doing a good job at keeping your current customers happy? If you don’t have a defined process for regularly touching customers, then I suspect not. A newsletter is a touch point but rarely leads to repeat sales. In our post Gaining repeat customer sales – Six quick tips we talk about some ways to stay in touch with existing customers in the hope of increasing revenue.

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1 min read

Every Website Should Have Some Excellent Testimonials

By leadingresults on Jun 16, 2013 3:29:00 PM

The old adage ‘everyone is doing it’ is not true in this case….but it should be. Every single company or service provider should have testimonials. If you don’t have testimonials on your website there is a very high likelihood that you are not conveying ‘Trust’ to your visitors which a key component in the customer buying process.

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1 min read

Who is Coaching You for Success?

By leadingresults on May 27, 2013 3:38:00 PM

Marketing/Business Development is a lot like basketball or any other team sport. Like individual players, each tactic has its strengths and weaknesses. Without a coach, each tactic tries to score points on its own which means that the odds for an overall win are slim.

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1 min read

PR is Much Harder Than You Think

By leadingresults on May 19, 2013 3:44:00 PM

We have been talking a lot about Marketing Through a Straw© which focuses on doing very targeted marketing. Marketing Through a Straw© is not just about lead generation but carries through to PR. There is a reason that Public Relations has the word 'relations' in it; it's about relationships not spam.

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1 min read

Is Multi-tasking Making You Look Bad?

By leadingresults on May 12, 2013 3:54:00 PM

Last week we talked about how your audience experiences you. Well, our audience experienced not such a great side of us because the person that does the weekly email tips (aka Michelle) was multi-tasking and made several mistakes. So, we thought we would share some of the bad things that happen when you multi-task.

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