Customers keep your business going, so you're glad to have them — but do they know you're glad to have them?

Here are some things NOT to do when showing your appreciation.

Don’t acknowledge a problem, apologize, or offer to fix it.

Don't you hate it when this happens to you? It doesn't matter if it's a business or a friend - not getting an apology when you've been wronged is infuriating.

Hold them hostage.

You may keep your customer during their service contract because they can't leave without penalties, but after their contract is over, they're gone - and they'll probably take potential business with them. 

Make a promise and then don't deliver.

Don't promise what you can’t deliver. If it's something you've never done before but think you can do, be up front with the customer. They'll appreciate your honesty and are less likely to be angry if it doesn't work out quite as promised.

Want 7 more things NOT TO DO if you want to keep your customers? Check out the full blog here.