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More Ideas for Marketing Success in the New Year

January 23, 2011

business marketing planIf I had a nickel for every time a client told me that they tried a specific tactic and it didn’t work I’d be sitting on top on a pile of money!  Almost any tactic will work, if you do the following:

  1. Understand your ideal client or customer.  This means more than just knowing what SIC code, employee count, revenue range or other similar demographic catagorization.  You need to really get to what keeps them up a night.  What are their biggest concerns, issues, and problems and how do you help to solve those problems.
  2. Once you have a complete understanding of your ideal client, you have to be able to communicate how you provide value from their prospective.  Stop telling them what you do.  Tell them what they get.  Give hem a picture of the problem and what their life will be like once that problem is solved.

No amount of content that tells your ideal client how many wonderful features your product has or how great your service is will make them call you.  Don’t make your prospects work to understand how your features and benefits fit their “unique problems”. You need to establish, in clear, easily understood terms, that you take care of them and resolve their problems.

Use this message in whatever tactic you chose, but do it consistently.   Don’t expect overnight results!  It takes time to establish know, like and trust. Its okay to keep tweaking your message with minor wording changes until you are getting the results you want, but stay true to your core value.  Don’t give up.

The right message and consistency will produce the results that you are looking for!

Tell us your success stories!

Laura Lorenz
Written by Laura Lorenz

My goal is to help businesses gain more customers through better marketing. I work with you to create lead generation programs that allow your prospects to move gently along the know, like, and trust path at their own pace. I will enable you and your team to entice fully-qualified prospects to reach out to you. As a Duct Tape Marketing Consultant, I work within the confines of a system, creating fixed steps, documenting and duplicating each step, so that I am able to quickly build foundational components. The focus then moves to operating and innovating the system. That's where the real magic lies. I work with my clients to create a strategy to get found and the tactics to do that, a complete marketing plan. My clients are small to medium size businesses that have become frustrated with their inability to "go to the next level." They value professional assistance.

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