You know how important blogging and social media are, but have you been overlooking ebooks? If so, you’re making a mistake.

Here’s why ebooks are crucial to your inbound marketing strategy. They:

Establish authority

• Portray yourself as a thought leader in the industry, prove your expertise, and build credibility with your target audience.

Generate leads

• Offer valuable content to prospects who don’t want to talk to a salesperson.

Complement other inbound marketing

• Link to your ebook in blogs, social media, emails, newsletters, etc.

Repurpose content

• Combine other content (e.g., blogs and case studies) to reach a different segment of your audience.

Best of all, ebooks aren’t as complicated as you think. Get started with our partner HubSpot's free ebook templates!