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Your prospects are reading, so get writing! (4 reasons you need ebooks.)

Jul 20, 2019 10:00:00 AM

You know how important blogging and social media are, but have you been overlooking ebooks? If so, you’re making a mistake.

Here’s why ebooks are crucial to your inbound marketing strategy. They:

Establish authority

  • Portray yourself as a thought leader in the industry, prove your expertise, and build credibility with your target audience.

Generate leads

  • Offer valuable content to prospects who don’t want to talk to a salesperson.

Complement other inbound marketing

  • Link to your ebook in blogs, social media, emails, newsletters, etc.

Repurpose content

  • Combine other content (e.g., blogs and case studies) to reach a different segment of your audience.

Best of all, ebooks aren’t as complicated as you think. Get started with our partner HubSpot's free ebook templates!

Creating eBooks Workbook

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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