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Useful Tips and Tricks to Help You Grow

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You can’t plagiarize yourself … can you?

Aug 17, 2018 11:09:00 AM

A time will come when you feel like you’ve exhausted a topic. Instead of racking your brain for a new topic, however, look at your old content to see if it could be reused.

Nope, it’s not cheating – there are at least 3 reasons to recycle old content.

Oh! Caveat: don’t just republish content. Update it so it reflects the current trends and offers still-relevant information.

It Saves Time

If you need content quickly (or are just losing time to writer’s block), reusing content saves the day.

It Reboots Old Conversations

Find a piece of content with a lot of comments. Address the comments, answer the questions, and get another conversation started.

It Drives New Traffic to Your Site

Relevant content may have fallen off the radar – update the keywords, add new links, re-title it, and attract new visitors.

You can’t avoid creating new content forever, but recycling old content is beneficial in more ways than one.

Crazy Busy Marketers Guide to Content Creation in the Real World

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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