Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they're asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

A great way to uncover keywords is to see what your prospects or customers are talking about on social media. Another way to find out what your customers are interested in is to simply ask them. You would be surprised but your customers are ready to talk about what they want. This will help you figure out the keywords that will drive more customers to your website. 

Ready to hand your keyword research over to a professional? Leading Results has a process for discovering high quality keywords that will drive quality prospects to your website.