A Thanksgiving meal is like your marketing.
Wait, wait, don’t leave! We know it sounds cheesy, but hear us out.
Your website is often the first thing that represents your business, so it’s the turkey. Turkey is the centerpiece of traditional Thanksgiving dinners, and it’s the centerpiece of your marketing campaign.
Turkey is boring by itself, though, so most Thanksgiving dinners feature plenty of sides to keep things interesting.
- Many people pour gravy over their whole plate, which is why it’s your SEO plan. SEO should be “poured” over your whole website, complementing it like gravy complements turkey – by helping you improve your ranking in the search engines and creating backlinks.
- Stuffing is your content strategy. It offers flavor, just like your content, language, and tone give your website its flavor. Some people like stuffing inside the turkey and some serve it separately – your website should serve its stuffing the way your buyer personas like it.
- Marketers don’t like blogging, and many people don’t like cranberry sauce, which is why cranberry sauce is blogging. You’re guaranteed to see cranberry sauce at a traditional Thanksgiving dinner, even if people don’t like it, and you need to have blogs on your website, even if you don’t like writing them.
- And can you imagine Thanksgiving without dessert? (We don’t like to!) Apple pie, pumpkin pie, pecan pie, bread pudding … the list of desserts is almost endless, and dessert is your social media. There are numerous social media platforms available, and each one serves a different buyer persona, so choose carefully. You wouldn’t, for example, give pecan pie to a diabetic.
- And leftovers. Ahhh, leftovers. They keep you satisfied for days, so we’re going to make leftovers your website visitors. They visit, download, register, convert, and buy, so you’re always happy to have them.
To enjoy your Thanksgiving meal to its fullest, moderation is key – the same as for your website. Too much of anything is a bad thing, including SEO, social media, and website content (minus blogs, you should have lots of those).
Everybody’s Thanksgiving dinner looks different. Different foods are served in the north than in the south, for example, but most people have a Thanksgiving dinner of some kind. Similarly, your website shouldn’t be identical to any other website – but you need to have one or your family (prospective customers) will go hungry.
P.S. To all our non-U.S. friends – we hope this analogy made sense to you too! (And if it didn't, please feel free to contact us with questions or comments.)