Buyer personas represent your ideal customer – a narrow selection of people to aim your marketing at so they'll come flocking to your doors, and later, bring their friends.
To make that happen, your buyer persona needs a biography. Use this template to get started:
Hi, my name is _______. I'm from _______, I'm _______ years old, and I like to do _______, _______, and _______. (These are common characteristics your ideal cilents will share.)
_______ happened, and now I need a product/service like yours. I want the product/service I choose to do _______. (What are the triggers that might set off your ideal client's need to search for a solution that should be your product?)
I went to a search engine and I'm frustrated because all the companies that offer this product/service say _______. I really want them to say _______ but I can't find anyone who says that.
In other words, what I really want is a person or company who can _______.
Because if I get what I want, I can _______.
Remember: you are not selling to “anyone with money.” Buyer personas are narrowing your scope and saving you from wasting time marketing to the wrong audience.