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Writing your buyer persona's biography (because it can't be an autobiography!)

Mar 10, 2017 7:24:00 PM

Buyer personas represent your ideal customer – a narrow selection of people to aim your marketing at so they'll come flocking to your doors, and later, bring their friends.

To make that happen, your buyer persona needs a biography. Use this template to get started:

Paragraph 1

Hi, my name is _______. I'm from _______, I'm _______ years old, and I like to do _______, _______, and _______.  (These are common characteristics your ideal cilents will share.)

Paragraph 2

_______ happened, and now I need a product/service like yours. I want the product/service I choose to do _______. (What are the triggers that might set off your ideal client's need to search for a solution that should be your product?)

Paragraph 3

I went to a search engine and I'm frustrated because all the companies that offer this product/service say _______. I really want them to say _______ but I can't find anyone who says that.

Paragraph 4

In other words, what I really want is a person or company who can _______. 

Paragraph 5

Because if I get what I want, I can _______.

Remember: you are not selling to “anyone with money.” Buyer personas are narrowing your scope and saving you from wasting time marketing to the wrong audience.

Buyer Persona Template
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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