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Will chatbot landing pages be the next big thing?

Apr 6, 2019 10:00:00 AM

Static landing pages can be tedious. Impersonal. Not flexible. Not accommodating. Not real time.

Do you know what aren’t tedious, impersonal, etc., etc.? Chatbots.

Here are 3 reasons your next landing page should be a chatbot:

Increase user engagement

People want information yesterday – chatbots mean visitors won’t have to wait for a real person to get answers, which will keep them on your site longer.

Jazz up the boring stuff

Make registering for events, taking surveys, signing up for newsletters or blogs, etc. into a conversation with a chatbot instead of a form, and suddenly they’re almost … fun.

Hit ‘em where they are

Landing page forms are often awkward on mobile devices, but chatbots are perfect for on-the-go users … and with folks spending 5 hours a day on their phones, you’re almost guaranteed to find them there.

There aren’t many statistics about this practice yet, but a chatbot landing page would set you apart from the crowd and position you as an innovative company that's not afraid to try new things. 

 

Improving Your Landing Pages

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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