Quick, buyer personas: Ask about demographics, education, careers/jobs, companies, information sources, shopping preferences, and emotional triggers. And don't do the interviews yourself.
But WHY? Why are you going through all this trouble to create buyer personas?
If you love someone, you wouldn't send them a letter addressed “To whom it may concern,” right? That’s an emotionless greeting for someone you love.
Well, people make purchasing decisions based on emotions and then justify them with logic – and without good buyer personas, you can’t market to those emotions.
Not having a buyer persona is like writing that letter. You aren’t marketing to their emotions; you’re either talking about yourself (wrong) or marketing to their logical brain (better, but not much).
So ... buyer personas are a love letter to your customers? Kind of, yes.
So get writing!