As marketers, we know persuading an audience requires evoking an emotional response. But how?
Consider these 3 persuasive advertising techniques:
The scarcity principle
People enjoy having something other people want but can’t have, so use words/phrases like “exclusive offer” or “limited availability” to imply scarcity.
One message per advertisement
Make it easy for prospects to recognize your value by conveying one message: your product will benefit their life.
Write in second person
Words like “you” and “your" insert prospects into your narrative, helping them imagine a future with your product or service improving their lives.
Advertising evolves with technology, but what’s never changed is how to succeed at it: make people feel something.
To view examples of persuasive advertising, visit here.
