As marketers, we know persuading an audience requires evoking an emotional response. But how?

Consider these 3 persuasive advertising techniques:

The scarcity principle

People enjoy having something other people want but can’t have, so use words/phrases like “exclusive offer” or “limited availability” to imply scarcity.

One message per advertisement

Make it easy for prospects to recognize your value by conveying one message: your product will benefit their life.

Write in second person

Words like “you” and “your" insert prospects into your narrative, helping them imagine a future with your product or service improving their lives.

Advertising evolves with technology, but what’s never changed is how to succeed at it: make people feel something.

To view examples of persuasive advertising, visit here.