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What's in is in, and what's out is out.

Oct 10, 2016 4:50:00 PM

Inbound marketing vs outbound marketing

Outbound marketing is intrusive (especially when done badly). It says, “You will see me whether you like it or not.” And more and more frequently, the desire is ... not. People hate to be interrupted, whether it's during dinner with a telemarketing call, during their web surfing with a pop-up ad, or during their favorite TV show with commercials.

In fact:*

  • 84% of internet users have left a website immediately after closing a pop-up ad.
  • 200 million Americans have added their phone numbers to the "Do Not Call" list.
  • 86% of television watchers use a DVR device or streaming video to avoid commercials.
  • 44% of direct email messages are never opened.

The secret to inbound marketing's success is letting people come to you. With a combination of SEO, content offers, referrals, and social media, you (un-obnoxiously) show prospective clients that you have the answer they seek. Publishing the right content in the right place at the right time makes your marketing relevant and helpful versus interruptive and intrusive.

Now, outbound marketing still has a place – after all, people have to be looking for you or your product/service for inbound marketing to work. But keep in mind: inbound marketing costs 62% less per lead than outbound marketing. If your ideal customer is looking for you, then inbound is the way to go.

 

*Our statistics came from this infographic by Voltier Digital.


   
Inbound Marketing: A Fishing Story
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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