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What makes up a good landing page? (part 2)

Jan 20, 2017 4:41:00 PM

When creating landing pages, there are many crucial pieces of information to include. One very important piece of information that you want to focus on is a having a clear tagline or explanation on your landing page. A great tagline will explain your business to a first time visitor the moment they reach your landing page! 

Offering an explanation or tagline that your customer can understand is vital. The first sentence on your landing page can determine the success of your business. With all the competition on the Internet attention spans are short, leaving you five seconds or less to capture your audience.

Spend time focusing on your tagline and remember to test how quickly your tagline is understood by other members in your team. If they are not able to clearly identify what your business is about in less than 5 seconds, its time to rethink what you already have.

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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