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What makes up a good landing page?

Jan 25, 2017 4:40:00 PM

Your landing page is where your visitor will be taken after they click on your ad, this is where they are asked to submit their contact information so they can become a lead, so what makes up a GOOD landing page?

You first want to make sure your offer is clear and the visitor will understand what they are getting in return for exchanging their contact information.

Your name and logo are not as important to other key pieces of information when creating your landing page. You should be sure to include testimonials and credentials. Including your testimonials and credentials are two components that are considered your trust icons; this will convey to your visitor that they are dealing with a reputable trusted company.

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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