Marketers who use video content increase revenue 49% faster than non-video users.
But what kind of videos attract and engage users?
Interviewing thought leaders builds trust with prospects and improves credibility with “expertise by association.” It also gives your content farther reach when the interviewee shares the video with their audience.
Testimonial & Review Videos
Prospects rely on testimonials/reviews to make purchasing decisions – they want evidence that someone like them did business with you and benefited from it.
Tutorial videos teach a concept or process, so they aren’t suitable for all businesses. If you have something to teach, however, tutorials are some of the most-shared videos online.
A 360o video is interactive and puts the viewer in the middle of the action. It’s not a well-established video strategy yet, but stay tuned – it’s exciting and has a lot of potential.
Marketers who use video receive 41% more web traffic from search than non-users – so get recording!