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Useful Tips and Tricks to Help You Grow

1 min read

Videos you need

Jun 17, 2019 3:53:59 PM

Marketers who use video content increase revenue 49% faster than non-video users.

But what kind of videos attract and engage users?

Interview Videos

Interviewing thought leaders builds trust with prospects and improves credibility with “expertise by association.” It also gives your content farther reach when the interviewee shares the video with their audience.

Testimonial & Review Videos

Prospects rely on testimonials/reviews to make purchasing decisions – they want evidence that someone like them did business with you and benefited from it.

Tutorial Videos

Tutorial videos teach a concept or process, so they aren’t suitable for all businesses. If you have something to teach, however, tutorials are some of the most-shared videos online.

360o Video

A 360o video is interactive and puts the viewer in the middle of the action. It’s not a well-established video strategy yet, but stay tuned – it’s exciting and has a lot of potential.

Marketers who use video receive 41% more web traffic from search than non-users – so get recording!

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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