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Useful Tips and Tricks to Help You Grow

1 min read

Two heads are better than one

May 16, 2017 8:46:00 AM

A marketing partnership is a mutually beneficial marketing relationship between you and another business; the right partnership helps each of you reach new customers and get new business.

As you look for a marketing partner:

  • Ask, "Who has my next customer as their current customer?" (You'll need strong buyer personas.)
  • Search for a partner who shares your values. (You'll need a clear core value statement.)
  • Define a revenue goal. (What would access to 10% of a partner's customers mean to your bottom line? Is it worth it?) 


Finding a marketing partner offers 3 simple benefits:

  • It’s better. Your content will be stronger when you work with a partner who knows the audience as well as, if not better than, you.
  • It’s faster. Your content will spread faster because of your access to your partner's customers.
  • It’s cheaper. Sharing content with your partner's customers is much less expensive than advertising to get a broader audience.


For a partnership to work, both brands must benefit. Set goals together and keep the lines of communication open and you'll have a bona fide marketing partnership on your hands.   

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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