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Things you didn't know were comparable: Thanksgiving meals and marketing

Nov 24, 2018 9:41:00 AM

It's a little cheesy, we know, but we think you can compare your marketing to a Thanksgiving dinner.

Your website is your business's main event, so it’s the turkey. But since turkey is boring by itself, sides are necessary.

  • Your website design is mashed potatoes because, done incorrectly, they're both unappetizing. "Smooth" is the best description of mashed potatoes and website user experiences.
  • Many people pour gravy over their whole plate, which is why it’s your SEO strategy. SEO should be “poured” over your website, complementing it like gravy complements turkey.
  • Stuffing/dressing is your content strategy because it’s prepared many ways (in the turkey, not in the turkey, etc.) just like your content should be (blogs, videos, podcasts, etc.)
  • Cranberry sauce is advertising because even though not everyone likes it, no one can deny it adds flavor.
  • The list of desserts and social media platforms is lengthy, so dessert is social media. Each platform serves a different buyer persona, so offer many options.
  • After-dinner naps are the reviews  taking a nap after the meal is like giving the chef a 5-star rating.

 

Your dinner (marketing) shouldn’t be identical to others, but you need a strong strategy or your family (prospective customers) will go hungry.

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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