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These questions are easier than Jeopardy – but they’re important for buyer personas

May 5, 2018 6:35:17 PM

Buyer personas are a crucial component of successful inbound marketing (As a refresher, they’re “semi-fictional representations of your ideal customer based on market research and data about your existing customers.” [via HubSpot])

Here are 3 things to consider when interviewing current customers to help build your buyer personas.

Demographic information

How old are they? Are they married? Do they have kids?

Education information

Where did they go to school? What level of education did they complete? What did they study?

Career information

What’s their job title? What skills are necessary to do their job well? What challenges do they face at work?

Highly specific answers (don’t be afraid to ask for more information!) equal better buyer personas, which equal better marketing.

 

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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