When you’ve found the right approach to marketing, selling, and servicing customers, the next tool you need is a customer welcome kit.
How do you want the experience to be from day one? (A good welcome kit is a step on the path of turning them into repeat customers who refer you.)
As Duct Tape marketers, we like John Jantsch’s idea of items to include in your customer onboarding kit:
- Introduction to success
- What to expect next
- Pledge to clients
- We appreciate you
- Free stuff
- Introduction to your referral program
You can read more about those items here.