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The welcome wagon

Nov 10, 2018 1:57:37 PM

When you’ve found the right approach to marketing, selling, and servicing customers, the next tool you need is a customer welcome kit.

How do you want the experience to be from day one? (A good welcome kit is a step on the path of turning them into repeat customers who refer you.)

As Duct Tape marketers, we like John Jantsch’s idea of items to include in your customer onboarding kit:

  • Introduction to success
  • What to expect next
  • Pledge to clients
  • We appreciate you
  • Free stuff
  • Introduction to your referral program

 You can read more about those items here.


Topics: strategy

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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