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The telephone isn't dead quite yet

Mar 19, 2017 7:32:00 PM

Telephone conversations are incredibly powerful – but also incredibly expensive. If you don’t approach making phone calls the right way, you’ll succumb to the decreasing ROI that is telemarketing.

Why does telemarketing have such a rapidly decreasing ROI?

  • Prospects are great at hiding
  • Research and brand preference are done by search
  • Closed, profitable deals are rare


It’s better to approach the calls as “teleSURVEYING” calls versus “teleMARKETING" calls.

That is, use the phone to:

  • Gather intelligence
  • Gather contact info
  • Gather sentiment
  • Gather intent


You may find a lead, but that shouldn’t be your goal on the phone – use the telephone for the powerful research weapon it is and you won’t be disappointed.

Telemarketing is Dead
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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