Used correctly, LinkedIn can expand your contact base and increase lead generation.
But. (Of course there’s a but.)
On LinkedIn, the secret to making connections is quality over quantity.
People can maintain 250(ish) active social connections at a time, with only 15 as our “immediate tribe or family.” So while a high number of connections looks impressive, it equals weak relationships.
What's a better way to use LinkedIn?
Choose your contacts wisely, but don’t overthink it.
Business thrives on education, expertise, and relationships. By identifying and mining conversation and learning through natural relationships, LinkedIn will expand your professional reach and offer new business insights.
Spend time building relationships instead of getting more connections.