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Useful Tips and Tricks to Help You Grow

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The postman still delivers

Mar 25, 2017 7:45:00 PM

Direct mail is the ideal small business vehicle.

With it, you can:

  • Target an ideal prospect
  • Promote products/services that might be “outgunned” by similar but larger and more well-known products/services
  • Test offers
  • Easily – and objectively – measure results

Here’s how to write a piece of direct mail:

  • Opening paragraph
    • Your name, company, and position
    • What you’ll help them accomplish
  • Body
    • Offer to give expert opinion on how to take existing solution to a new level
    • Explain that it doesn’t have to be a costly process
  • Closing
    • Let them know you’re actively seeking your ideal client and are willing to lower your prices to help them in exchange for a referral when you’re done
    • Let them know that you can solve their problem and that they are one of only a few who are in a position to take advantage of this offer
    • Ask them to reply if they’re interested

And the best part? It’s pretty inexpensive.

Direct mail fun fact: The first direct mail (catalog, in this case) was sent by Aaron Montgomery Ward. As you might guess from his name, it was a successful first venture in direct mail!

50 Simple Lead Generation Tactics
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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