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The most common (paid) ways to advertise online

Aug 17, 2019 10:00:00 AM

We’ve discussed free advertising, but we all know free advertising alone won’t cut it.

Here are the most common (paid) ways to advertise online:

Pay-per-click ads (aka PPC)

PPC ads appear above organic search results – prime real estate in front of people already searching for relevant topics.

Banner and display ads

Banner ads (horizontal boxes on top of a web page) and display ads (square/rectangular ads beside content) offer visual (vs. text-based) advertisements.

Social media ads

Social media ads allow more specific targeting and encourage engagement with options to comment/like/share/retweet/pin, etc.

For help getting started, check out our partner HubSpot's free advertising resources.

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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