We’ve discussed free advertising, but we all know free advertising alone won’t cut it.

Here are the most common (paid) ways to advertise online:

Pay-per-click ads (aka PPC)

PPC ads appear above organic search results – prime real estate in front of people already searching for relevant topics.

Banner and display ads

Banner ads (horizontal boxes on top of a web page) and display ads (square/rectangular ads beside content) offer visual (vs. text-based) advertisements.

Social media ads

Social media ads allow more specific targeting and encourage engagement with options to comment/like/share/retweet/pin, etc.

For help getting started, check out our partner HubSpot's free advertising resources.