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Useful Tips and Tricks to Help You Grow

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All tech, all the time

Jun 20, 2017 3:27:00 PM

Here are 3 things we learned about the future of technology when we attended HubSpot’s Inbound 2017 conference.

Artificial Intelligence

A major business area for AI is customer service – it’s getting increasingly smarter, which enhances the customer experience. Gone are the days of robotic exchanges; AI can learn and write human-like responses.

Video

People are 144% more likely to buy after watching a video about your products/services (versus reading about them.) Use video to tell a compelling story about a customer going through the journey of having a problem and finding your product or service – and of course how it solved their problem. 

Photography

You can spot a stock photo from a mile away, and not in a good way. Luckily, we live in 2017 – almost everyone has a high-quality camera in their pocket. Take pictures of the environments you’re in every day and eventually you’ll have a library of images to repurpose.

This is only the tip of the iceberg of tech takeaways from HubSpot’s Inbound 2017, but they’re a good place to start.

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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