Podcasting is hard work, but it’s worth it.
Here are 4 reasons to start a business podcast:Reach a new audience
Podcasting opens you up to an audience that prefers to listen.Build relationships
Listeners often feel like they know the host(s), which builds trust and leads to more conversions.Improve content marketing
Repurposing podcast content into blogs, articles, etc. (plus good SEO) can improve search rankings.Increase social media presence
Promote upcoming shows and post recaps and reminders of older episodes to encourage followers.
One of the best ways to get found online is inbound marketing, and a podcast is a strong addition to your content repertoire.