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Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

Landing pages you've been neglecting

By Courtney Stallings on Jun 17, 2019 3:23:32 PM

Landing pages increase conversions, gather leads, and drive traffic.

But there are 3 you’re probably neglecting.

Topics: website
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Get visual, visual (the best photo editing apps)

By Courtney Stallings on Jun 1, 2019 10:00:00 AM

People like to be shown, not told, so you need compelling photos.

Topics: website
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Will chatbot landing pages be the next big thing?

By Courtney Stallings on Apr 6, 2019 10:00:00 AM

Static landing pages can be tedious. Impersonal. Not flexible. Not accommodating. Not real time.

Topics: website
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It's on a 'need-to-know' basis

By Courtney Stallings on Mar 23, 2019 10:00:00 AM

And here's what you DON'T need to know.

Just because you don’t know how to code doesn’t mean you can’t build a website – there are affordable, intuitive website builders you can use to develop a robust site without any coding knowledge.

Here are 3 of the best website builders for 2019:

Topics: website
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1 min read

Alpha bravo

By Courtney Stallings on Feb 16, 2019 10:00:00 AM

With A/B testing, you tweak small components on a page – colors, CTAs, images, etc. Group A sees one version, Group B sees another; analysis shows which tweak performs better and results in better conversion rates.

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Good things come in small packages

By Courtney Stallings on Feb 2, 2019 10:00:00 AM

Shortening your links benefits you 3 ways:

Topics: website
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Nice to meet you!

By Courtney Stallings on Jan 5, 2019 10:00:00 AM

Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. Here's how to write a well-crafted “About Us” page:

Establish a mission statement

What’s your goal in the industry?

Outline your company story

What milestones led your company to where it is today?

Discuss how you've evolved

What ideals helped your business mature?

State your "aha!" moment

What idea led you to open a business?

Explain who you serve

Define your target customer – who should care you exist?

Explain what you offer

What do your customers get from doing business with you?

Cite examples of loyal customers

Who trusts you and benefits from your business?

Define your values

What bigger picture in life drives your business?

“About Us” pages are the second most visited page on a website (second to the home page), so get it right with our tips*.

*Get more information (and examples) here.

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Topics: website
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1 min read

Things you didn't know were comparable: Thanksgiving meals and marketing

By Courtney Stallings on Nov 24, 2018 9:41:00 AM

It's a little cheesy, we know, but we think you can compare your marketing to a Thanksgiving dinner.

Topics: website
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If you build it (right), they will come

By Courtney Stallings on Oct 20, 2018 10:00:00 AM

Website architecture is how your site’s structure helps users find information quickly and easily, and it’s important because it keeps visitors on your page and improves your search rankings.

Topics: website
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"Form"ing customer relationships ... a formula for forms

By Courtney Stallings on Aug 25, 2018 9:53:00 AM

A form is a critical step for converting prospects into customers, so form them right. (See what we did there?)

Here are a few tips:

Topics: website
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Not leaving home is the biggest thing in shopping

By Courtney Stallings on Aug 4, 2018 2:25:23 PM

The eCommerce industry is booming, and you can reap its benefits if you pay attention to these trends:

Topics: website
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Patience is a virtue … except online

By Courtney Stallings on Jul 28, 2018 4:43:33 PM

“Patience is a virtue” doesn’t apply online – even one-second delays increase bounce rates and affect your search rankings.

Topics: website
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