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Useful Tips and Tricks to Help You Grow

1 min read

Be social

By Courtney Stallings on Jun 22, 2019 10:00:00 AM

Over 97% of marketers use social media to increase audience engagement. But how do you choose the right platform for your business?

Topics: Social media
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1 min read

MORE social media tools you didn't know about (but need)

By Courtney Stallings on May 18, 2019 10:00:00 AM

Social media is a jungle. Which platforms should you use? Which apps, integrations, add-ons, tools, networks? Last week we shared tools for visual media.

Topics: Social media
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1 min read

Social media tools you didn't know about (but need)

By Courtney Stallings on May 11, 2019 10:00:00 AM

Visual media posts – images, videos, GIFs, infographics, etc. – get three times as much engagement on social media as text-only posts.

Use these tools to create better visual media posts and increase your reach on social media.

Topics: Social media
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1 min read

Nothing’s official ‘til it’s on Facebook, right?

By Courtney Stallings on Sep 15, 2018 10:04:00 AM

Many B2B brands struggle to run successful Facebook ad campaigns. Don’t be one of them by following these tips.

Topics: Social media
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1 min read

Yes ... social bookmarking is for B2B, too.

By Courtney Stallings on Jun 16, 2018 12:00:00 PM

Social bookmarking websites allow people to connect with others and find, share, and get recommendations for interesting content.

Topics: Social media
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1 min read

Don't leave Facebook ... just update your privacy settings

By Courtney Stallings on Mar 31, 2018 9:53:00 AM

Online privacy is a hot topic since Mark Zuckerberg let Cambridge Analytica steal your Facebook data.

Topics: Social media
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1 min read

Microsoft doesn't break everything it touches ... it improved LinkedIn

By Courtney Stallings on Mar 10, 2018 9:16:00 AM

After Microsoft acquired LinkedIn in 2016, the social media giant has gone through some monumental changes.

Here are 3* of those changes.

Topics: Social media
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1 min read

The right way to use LinkedIn

By Courtney Stallings on Jan 27, 2018 1:50:00 PM

Used correctly, LinkedIn can expand your contact base and increase lead generation.

But. (Of course there’s a but.)

Topics: Social media
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1 min read

Think social media is big now? 2017 says "Bring it on!"

By Courtney Stallings on May 19, 2017 8:31:00 PM

Still fine-tuning your social media strategy for 2017? Here are some things to consider before you finalize.

  • Live video is going to explode – Facebook, Instagram, and Twitter all have live video streaming, with other apps – like Periscope – popping up and gaining in popularity; according to Facebook, users engage with live video feeds 10x more than other types of content.
  • Messaging apps will be standard  People like instant gratification, and they like personalization: enter messaging apps, which brands are using to communicate one-on-one with customers and offer faster, more personalized customer service.
  • Social media will be the new eCommerce – Facebook, Instagram, Twitter, Pinterest, and Snapchat already offer ways for users to purchase products from directly within their apps, so 2017 will see this trend continue to grow.
  • Mobile advertising will get more competitive – 80% of Facebook’s $7 billion ad revenue in 2016 came from mobile ads, and mobile internet usage will soon exceed desktop internet usage. Add social media being the new eCommerce, and it makes sense that marketers should expect to spend more money on mobile advertising in 2017.

 

Social media is constantly evolving, and there's no telling how drastically the game could change in the next 12 months. The real secret is to pay attention and be prepared for, well ... anything.

Want more information about social media predictions in 2017? Read this blog.

Generate Leads with Facebook
Topics: Social media
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2 min read

Don't squander your time on Facebook

By Courtney Stallings on Apr 24, 2017 8:11:00 PM

Use other people's time on Facebook to benefit yourself.

You probably know that Facebook has a lot of users – 1.13 billion daily, to be exact – and the number gets bigger when you consider sporadic users.

So if you aren't using Facebook for lead generation, you should be.

Here are 5 of the best post ideas for Facebook lead generation:

Send people directly to landing pages. (Because subtlety doesn’t usually work.)

  • Have a compelling image – not a stock photo. (And don’t forget to optimize it by sizing it and adding alt tags.)
  • Make it clear where you’re sending them – use verbs like “download,” “get,” etc. – so they don’t think they’re getting a blog when really you want them to fill out a form.

 

Include links to landing pages in your image captions. (Because posts with images get 2.3 times more engagement than posts without images.)

  • Include links in your image captions where people are sure to see them.
  • Optimize the links by shortening them with some like bit.ly or ow.ly.

 

Use videos to promote lead generation offers. (Because the only thing better than images are videos.)

  • Include a link to a landing page in the video’s description
  • Also use a verbal call-to-action in the video itself, reminding people that they can click the link to receive the offer.

 

Pin posts that link to landing pages to the top of your feed. (Because posts can disappear awfully fast in a news feed.)

  • You can pin any type of post – text, images, videos, etc.
  • A pinned post stays at the top of your Timeline for up to 7 days.

 

These aren't the only ways to generate leads on Facebook, but they're a good place to start. Consider reading this HubSpot blog for a few more ideas.

Generate Leads with Facebook
Topics: Social media
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1 min read

Aren't using social media? You're making a big mistake.

By Courtney Stallings on Nov 24, 2016 5:35:00 PM

Running a business without a social media presence is a mistake.

Here's why:

It's harder to spread the word about your business.

You can share testimonials online, and your customers will have comments of their own to share. Online, their comments will be seen by possibly hundreds of their friends.

You're in the dark about your reputation.

What are people saying about you? If you have social media and are monitoring it correctly, you can see - and respond to - both the positive and negative experiences of your customers.

It's harder and more expensive to tell people about new products.

Using social media is far less expensive than traditional advertising. One post has the potential to be seen by hundreds of people - for free. 

Need other reasons to use social media? Check here.

Topics: Social media
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2 min read

It's hard to be a hermit nowadays

By Courtney Stallings on Oct 15, 2016 5:43:00 PM

Are you doing social media? If you read our marketing tips, you know we strongly believe that the answer should be YES – even if you’re a B2B business. The goal is to draw visitors to your website and convert them to leads, right? Well, if millions of people use social media ...

To get the most out of your social media campaign, ask yourself these questions:

  • What are you promoting?
    • You probably feel like it’s pretty obvious what you’re promoting: a blog post, an eBook, etc. But what you’re REALLY promoting is a desire for something – downloads, readers, website visitors, etc. When you know that, you can craft each social media post with a more purposeful message.
  • Who is your target audience?
    • Because you have buyer personas (you do, right?), you already know the needs, goals, and behavior of your potential customers. This knowledge dictates the offers you'll make and the voice you’ll use to speak to them on social media.
  • Are you planning specifically for each network?
    • Not all social media is created equal; different platforms attract different audiences and each has its own “secret sauce" posting schedule. Enter buyer personas again. Since you know where your prospective customers “live” online, you can plan your social media posts accordingly. 
 
Social media is a strategic must-have, but, like blogging, we can understand how overwhelming it can feel. Consider the above questions when planning a social media campaign, and check out this blog for more ideas on making social media more manageable.
Topics: Social media
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