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Useful Tips and Tricks to Help You Grow

1 min read

The best SEO extensions for Google Chrome

By Courtney Stallings on Sep 21, 2019 10:00:00 AM

Need to improve SEO and maximize your time? There’s a Google Chrome extension for that!

Topics: SEO
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1 min read

Rest in peace, Google rankings … there are new search results in town

By Courtney Stallings on Jul 14, 2018 3:27:44 PM

Last week, we told you that while SEO is NOT dead, several SEO tactics ARE dead.

This week, we’re telling you your Google rank doesn’t matter anymore.

Topics: SEO website
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1 min read

False alarm – SEO isn’t dead!

By Courtney Stallings on Jun 30, 2018 5:09:00 PM

If you heard that SEO is dead, you heard wrong.

Topics: SEO
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1 min read

3 free website analysis tools ... how does your site measure up?

By Courtney Stallings on Apr 28, 2018 9:53:00 AM

Does it ever feel like Google waits for you to feel confident about your website before updating their algorithm and making your efforts instantly obsolete?

If that's the case, consider using the website analysis tools below.

Topics: keywords SEO
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1 min read

I’m sorry, I didn’t hear you … how to be “heard” on voice search

By Courtney Stallings on Mar 17, 2018 9:53:00 AM

Voice search is the NEXT. BIG. THING.

Topics: SEO
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1 min read

Is your SEO ready and raring to go?

By Courtney Stallings on Aug 9, 2017 1:44:00 PM

Welcome back to our series about marketing sophistication and maturity! We’ve covered strategy, content planning/creation, and the first step of getting the total online presence you need to be successful.

Topics: SEO
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1 min read

Yes! Keywords still matter

By Courtney Stallings on Aug 1, 2017 9:56:00 PM

Marketing is continually changing but keywords are still important. One of the best ways to figure out what your prospects and customers are searching for is to gain a better understanding of exactly who they are. This means going beyond the basic target audience demographics of age, income level and location. You need to really get to know your target audience, to get inside their head and understand the wants and needs that are driving them to your business.

Try and figure out what questions they're asking, and the solutions you can provide. This will help you find out the keywords or phrases they are typing or speaking into search engines when trying to find an answer.

A great way to uncover keywords is to see what your prospects or customers are talking about on social media. Another way to find out what your customers are interested in is to simply ask them. You would be surprised but your customers are ready to talk about what they want. This will help you figure out the keywords that will drive more customers to your website. 

Ready to hand your keyword research over to a professional? Leading Results has a process for discovering high quality keywords that will drive quality prospects to your website.

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Topics: SEO
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1 min read

What will 2015 hold for SEO?

By Courtney Stallings on Jul 20, 2017 3:24:00 PM

How do you get your website – and therefore your business – seen online? You use search engine optimization (SEO) to make sure your site has the words and links it needs to be found by search engines.

SEO trends are changing, though. In 2015, you'll need to:

Focus on mobile SEO and user intent

As the use of mobile devices to access the internet grows, mobile usability will be of utmost importance. Even the best SEO won't save you if your website is inaccessible on a tablet or smart phone.

Send strong social signals, especially from Facebook and Twitter

Google itself admitted that Google+ wasn't what they intended and ended their Authorship program. In 2015, they'll be focusing on content from the most popular (for now) social media platforms.

Build relationships (versus focusing only on technical strategies)

While blogging and posting social media updates remain important, it's no longer acceptable to create content merely for the sake of creating content. Unless it's quality content, you'll lose traffic. 

(Acknowledgments to the online   Forbes magazine.)
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Topics: SEO
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1 min read

3 SEO myths, busted!

By Courtney Stallings on May 23, 2017 8:34:00 PM

Search engine optimization is constantly changing, quite often thanks to Google rearranging the 200+ signals that power its algorithms. Let us shed some light on 3 common SEO myths.  

  • Having a secure (https) site isn’t important for SEO.
    • Https:// (versus http://) means that the connection to a website is encrypted so hackers can’t steal valuable data, like passwords and credit card numbers.
    • In August 2014, Google announced the addition of https as a signal in their algorithms; if you continue to use the standard http, your rankings can suffer. If you haven’t made your site secure yet, now is the time – Google says that Chrome will flag http pages as potentially unsafe starting this month.
  • Good user experience is a bonus, not a requirement.
    • Look at it from the search engine’s point of view: although they didn’t create the page, they’re endorsing it by including it in their search results, and if Google repeatedly sends you to sites that offer bad user experiences, you might stop using Google.
    • Focus on things like page load time, the use of a variety of mediums, quality of content and offers, ease of navigation, and aesthetics to improve your user experience; Google’s algorithms will find those elements and your site’s rankings will improve naturally.
  • SEO is all about ranking.
    • Ranking has never been a guarantee of success; you can rank well, get tons of site traffic – and never generate a lead. While there IS a strong correlation between your ranking and clickthrough rates, ranking isn’t the supreme goal it used to be.
    • Instead, optimize your site with keywords, good meta descriptions, appropriate tags, and high-quality content. It doesn’t matter where you rank if your quality is sub-par – people may come to your page, but they’ll bounce quickly.

 

Capitalizing on the knowledge from these busted myths will allow you to be both more effective and more efficient with your SEO strategy.

Learning SEO from the Experts
Topics: SEO
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2 min read

We bet you've Googled your business ... and we bet you were disappointed

By Courtney Stallings on May 21, 2017 8:33:00 PM

If you’ve ever Googled your business and were disappointed with the results, it’s probably because that’s not an accurate portrayal of where you stand in Google's rankings.

Why? Because Google uses algorithms to make searches better – but better for the person searching, not better for your business.

Google says, “You want the answer, not trillions of webpages. Algorithms are computer programs that look for clues to give you back exactly what you want. [Our] algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for.”

Many signals are out of your control and affect how you see yourself versus how others see you – one signal takes into account your location, for exampe. So, if you were standing on a street corner and your business building was not nearby when you Googled yourself, you probably didn’t show up. That’s because it’s more useful to searchers on mobile devices to see what’s nearby.

It's not all bad, though – these things can help you improve your rankings:

  • Keywords and SEO – having a keyword in the title, tags, content, meta description, etc. acts as a “relevancy signal.”
  • Mobile optimization – making your site mobile-friendly will make it more likely to appear on mobile search results.
  • Multimedia – using varied forms of content (e.g., text, video, AND images) acts as a “content quality signal.”

The point is this, however: you can't get an accurate picture of where you stand on Google by Googling yourself. Consider these tools instead: SEMrush and SpyFu.

Happy Googling!

Topics: SEO
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1 min read

Google lays the smack down on mobile pop-ups

By Courtney Stallings on May 13, 2017 8:24:00 PM

All the way back in 2014, Google said, “Make your site mobile friendly, or be prepared to go down in the rankings.” Now, 85% of websites are optimized for mobile – so Google is upping the ante for a better user experience.

On January 10, 2017, there will be a new Google decree: “Get rid of mobile pop-ups, or be prepared to go down in the rankings.”

Topics: SEO
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1 min read

Make clicking irresistible with smart CTAs

By Courtney Stallings on May 11, 2017 8:23:00 PM

Last week, we wrote about smart CTAs and how they can change their content to offer a relevant message based on where the visitor is in the the buyer's journey. They are extremely effective because they deliver the right message to the right prospect at the right time.

Three great examples of smart CTAs are:

  • Industry-focused CTAs
    • If you serve several industries, static content can make it difficult to segment. With a smart CTA, you can offer industry-specific content without changing the overall message of your website.
  • Location-based CTAs
    • For some businesses, like real estate, location is highly relevant. A smart CTA allows you to offer house listings or agent contacts based on the visitor’s location.
  • Behavior-based CTAs
    • A visitor's actions on your website determine the content in this type of smart CTA. A new visitor on a car dealership website, for example, would see a CTA for a trade-in calculator. A returning visitor who already used the trade-in calculator might be offered a CTA for a test drive instead.

 

Smart CTAs are a form of personalization, and personalization allows you to show your website visitors that you care about them and their interests; it also shows prospective customers the steps they need to take to get their questions answered and their needs met.

And given the 7 seconds you have to capture a visitor's attention and the fact that 67% of online consumers have left sites after being shown an ad that wasn't relevant to them ... smart CTAs are the way to go.

Improving Your Landing Pages

Topics: SEO
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