The latest news and trends in the world of marketing.
Quality content is an important part of getting and keeping your customers' interest, and you... |
Setting goals isn't easy. You want to set your sights high, but not too high, because if your...
The Net Promoter System says that the answer to a single question will give you all the...
The process of getting a customer to know, like, trust, try, buy, repeat, purchase, and refer...
What? You want me to decline a referral? After somebody liked and trusted me enough to pass my...
Thank you to Warren Williams, a business success coach and the founder ofTurningPoint Business...
Do you sell a product or service (like large software systems or technical consulting... |
Not all customers are created equal.
Last weekโs discussion of the cost of customer acquisition...
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You canโt have a successful marketing strategy if you donโt know who youโre marketing to. The...
Prospecting by email is challenging โ and often unrewarding. High-level prospects receive...
Graymail: when you give your email address to get a discount and get endless emails.
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