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Useful Tips and Tricks to Help You Grow

1 min read

How to write emails people will read

By Courtney Stallings on Apr 27, 2019 10:00:00 AM

Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.

Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.

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1 min read

Spread the workload with email autoresponders

By Courtney Stallings on Apr 20, 2019 10:00:00 AM

59% of marketers say email is their biggest source of ROI.

But how to manage all that email? Autoresponders! (A form of marketing automation.)

Topics: Leads-Sales
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1 min read

Whether you love it or hate it, it still works

By Courtney Stallings on Feb 9, 2019 10:00:00 AM

As marketers, we know persuading an audience requires evoking an emotional response. But how?

Topics: Leads-Sales
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1 min read

I'd tell you, but then I'd have to kill you

By Courtney Stallings on Jan 12, 2019 10:00:00 AM

Sending private messages via email is risky – the recipient could forward it to your arch nemesis or keep it as blackmail.

Topics: Leads-Sales
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1 min read

Sounds like blasphemy …

By Courtney Stallings on Dec 8, 2018 10:31:22 AM

... but Google isn’t the only way to do search advertising.

Topics: Leads-Sales
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1 min read

Wherever they go, there you are

By Courtney Stallings on Dec 1, 2018 9:55:00 AM

GeoFencing is a digital advertising technique that lets you reach people on their mobile device when they enter a specified area.
Topics: Leads-Sales
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1 min read

Quick: to the bottom of the sales funnel!

By Courtney Stallings on Mar 17, 2018 9:53:00 AM

The sales funnel is the three stages customers go through leading up to their decision to buy something.

Topics: Leads-Sales
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1 min read

From friends to acquaintances ... from leads to customers

By Courtney Stallings on Aug 20, 2017 1:47:00 PM

Lead generation is the process of attracting and converting prospects into leads – basically, warming up potential customers and moving them into the marketing hourglass.

Lead conversion, then, is turning leads into customers.

Topics: Leads-Sales
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1 min read

CoCA (not cola) - how much does it cost to acquire a customer?

By Courtney Stallings on Jun 7, 2017 9:56:00 AM

Acquiring customers is the only way to grow your business – but acquiring customers isn’t free. So how do you determine how much it costs to acquire new customers?

It’s called the cost of customer acquisition (CoCA), and it’s a critical metric for growing and maintaining your profitability.

Topics: Leads-Sales
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1 min read

Are you one of the big dogs or do you stay on the porch?

By Courtney Stallings on May 22, 2017 9:25:00 AM

You had a niggling feeling that the two products you were looking at were identical, but you couldn't stop yourself from buying the one with the big name brand – and the bigger price tag.

Aka brand awareness.

Here's why brand awareness makes the difference between a sale and a pass:

Topics: Leads-Sales
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2 min read

Forgive, but don't forget

By Courtney Stallings on May 7, 2017 8:20:00 PM

Last week we wrote about 3 lead generation mistakes you might be making, and we promised to revisit the topic this week to offer some solutions.

The mistakes were (and their solutions are):

  • You don’t offer content for the whole buyer’s journey
    • There’s no one-size-fits-all offer, so you’ll need to spend time creating a variety of options that cater to every stage of the buyer’s journey.
    • New prospects, for example, might want checklists and templates. Visitors a little further down the funnel might want email courses and webinars. Prospects even further down might be ready for a demo or a phone call.
    • Want to get really fancy? Try smart CTAs.
  • You’re buying leads, not generating them organically
    • If you don't want to damage your email deliverability, your email recipients absolutely must opt in.
    • Offer valuable content – webinars, blogs, free trials, etc. – in exchange for their contact information and the right to email them.
    • Bottom line? Quality email addresses aren't for sale.
  • You treat all your site pages the same
    • Figure out your top 4 or 5 most popular pages, then optimize them for leads.
    • Consider keywords, CTA color and placement, image choices, etc.
    • Don’t forget lead conversion offers. Creating offers takes time, but it’s an extremely effective way to get that contact info you’re seeking.

None of these fixes will start leads growing on trees – and we wish they did too! – but they give you a place to start. (For more lead generation mistakes and their solutions, check out this blog.)

Topics: Leads-Sales
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1 min read

Money doesn't grow on trees, and neither do leads

By Courtney Stallings on May 5, 2017 8:18:00 PM

 

The key to making sales is generating leads – but leads don’t grow on trees, so generating them isn’t easy.

In fact, you might be making some mistakes, like these:

  • You don’t offer content for the entire buyer’s journey
  •  
    • Prospects visit your site at different stages in the buyer’s journey, and you need offers for every stage.
    • First-time visitors, for example, aren’t ready for a “Buy Now!” CTA, so you need less intimidating offers for them.
  • You’re buying leads, not generating them organically
  •  
    • The point of generating leads is to nurture them into customers; if you buy an email list, it’s likely that most recipients haven’t heard of you, don’t need your services, and/or are annoyed by your emails.
    • Whatever the reason, you’re likely to get marked as spam.
  • You treat all your site pages the same
  •  
    • Look at your site’s traffic stats and you’ll see that some of your pages are way more popular than others. And if your “About Us” page, testimonials page, and one or two blog posts are the most visited pages, why would you treat them like every other page?
    • The answer is, you shouldn’t – you should SEO the heck out of them, design special CTAs, and create a lead-capturing offer.     

If you’re making these mistakes, don’t worry – you’re not alone. AND you can check back next week to learn how to fix them!

50 Simple Lead Generation Tactics
Topics: Leads-Sales
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