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Useful Tips and Tricks to Help You Grow

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Diversify your content with infographics

By Courtney Stallings on Aug 10, 2019 10:00:00 AM

It’s time to diversify and offer other forms of content to appeal to new audiences – and infographics are an excellent place to start!

Here are 3 common infographics and tips for making them:

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7 tools to improve your writing

By Courtney Stallings on Jul 27, 2019 10:00:00 AM

Good inbound marketing equals creating great content ... sometimes easier said than done.

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Your prospects are reading, so get writing! (4 reasons you need ebooks.)

By Courtney Stallings on Jul 20, 2019 10:00:00 AM

You know how important blogging and social media are, but have you been overlooking ebooks? If so, you’re making a mistake.

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Are your forms performing poorly?

By Courtney Stallings on Oct 13, 2018 10:00:00 AM

Web forms are vital for conversions. So what do you do when yours aren’t working?

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Everybody loves a well-written story

By Courtney Stallings on Oct 6, 2018 9:53:00 AM

We started talking about storytelling but took a break because we needed your help.

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It's a tale as old as time, a song as old as rhyme

By Courtney Stallings on Sep 22, 2018 8:44:00 AM

Storytelling is a crucial component of successful marketing. We advocate for inbound marketing, which includes creating content to draw prospects in. What better way to do that than a story?

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Repurposing content for videos

By Courtney Stallings on Sep 1, 2018 8:59:00 AM

Starting a video marketing campaign from scratch is no small undertaking – luckily, you don't have to. 

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Are you missing something?

By Courtney Stallings on Aug 18, 2018 10:57:00 AM

There are many ways to connect with people today.

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You can’t plagiarize yourself … can you?

By Courtney Stallings on Aug 17, 2018 11:09:00 AM

A time will come when you feel like you’ve exhausted a topic. Instead of racking your brain for a new topic, however, look at your old content to see if it could be reused.

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Extra butter with your popcorn? (What’s new in video.)

By Courtney Stallings on Jul 7, 2018 11:35:00 AM

Video. We’ve mentioned it before, and you can bet we’ll mention it again.

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How finding an inbound marketing agency is like dating

By Courtney Stallings on Jul 3, 2017 11:05:00 AM

Dating. No one really likes it. So many choices, but so few that are perfect for YOU. And now you find out that finding a good Inbound marketing agency is like dating? 

Here's how to make it less painful:

Reduce the size of the candidate pool.

If you're a B2C pet food company, it doesn't make sense to go on a date with an Inbound marketing agency that focuses on the B2B realm.

Play the field.

Go on many dates, and refine your search by finding those who share your goals, vision, and culture – and don’t compromise.

Make an investment – but realize that the first investment may be a bust.

You might find an agency that you really like, but the feeling may not be mutual – and vice versa.

Find "The One." 

You'll know why every other agency didn't work out – your relationship will be based on mutual respect, appreciation, and trust.

Navigate the inevitable bumps in the road (no relationship is perfect)

Any relationship that doesn't have occasional conflict means there's no passion or deeper feelings.

Get married!

Wait, no. Hire the Inbound marketing company and live happily ever after.

Step into the partnership with clear goals, expectations, and positivity. Don't let pain from past relationships prevent you from enjoying a new one declare a clean slate and both sides will win!

Want to read more? Check out the full blog here.

ABC's of InBound Marketing eBook

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All tech, all the time

By Courtney Stallings on Jun 20, 2017 3:27:00 PM

Here are 3 things we learned about the future of technology when we attended HubSpot’s Inbound 2017 conference.

Artificial Intelligence

A major business area for AI is customer service – it’s getting increasingly smarter, which enhances the customer experience. Gone are the days of robotic exchanges; AI can learn and write human-like responses.

Video

People are 144% more likely to buy after watching a video about your products/services (versus reading about them.) Use video to tell a compelling story about a customer going through the journey of having a problem and finding your product or service – and of course how it solved their problem. 

Photography

You can spot a stock photo from a mile away, and not in a good way. Luckily, we live in 2017 – almost everyone has a high-quality camera in their pocket. Take pictures of the environments you’re in every day and eventually you’ll have a library of images to repurpose.

This is only the tip of the iceberg of tech takeaways from HubSpot’s Inbound 2017, but they’re a good place to start.

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