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Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

Write a love letter to your customers

By Courtney Stallings on Jun 2, 2018 9:53:00 AM

Quick, buyer personas: Ask about demographics, education, careers/jobscompanies, information sources, shopping preferencesand emotional triggersAnd don't do the interviews yourself.

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1 min read

You can’t be your own therapist – and you shouldn’t interview your own clients

By Courtney Stallings on May 26, 2018 9:53:00 AM

You’ve been building buyer personas by interviewing customers and learning about their demographics, education, careers/jobscompanies, information sources, shopping preferences, and emotional triggers. Sounds like enough information to finish up those personas, right?

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1 min read

Time to get personal – take a walk in their shoes

By Courtney Stallings on May 19, 2018 9:53:00 AM

Buyer personas are based on information you’ve learned about your ideal clients’ demographics, education, careers/jobscompanies, information sources, and shopping preferences.

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Double Jeopardy – more questions for buyer personas

By Courtney Stallings on May 12, 2018 9:53:00 AM

As a reminder, buyer personas are “semi-fictional representations of your ideal customer based on market research and data about your existing customers.” (via HubSpot)

Last week we talked about building buyer personas by interviewing your current clients and collecting information about their demographics, education, and careers/jobs.

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1 min read

These questions are easier than Jeopardy – but they’re important for buyer personas

By Courtney Stallings on May 5, 2018 6:35:17 PM

Buyer personas are a crucial component of successful inbound marketing (As a refresher, they’re “semi-fictional representations of your ideal customer based on market research and data about your existing customers.” [via HubSpot])

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