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Useful Tips and Tricks to Help You Grow

1 min read

Should old acquaintance be forgot?

Apr 15, 2017 7:58:00 PM

Are you considering lifetime value from the beginning of all your client relationships?

You should be, because the best way to drive long-term revenue is by keeping current clients – not getting new ones.

Consider these useful tips for improving your client retention.

  • Use a project management tool – Rarely is a single person responsible for a successful client venture, and that requires organization. Use a project management tool that offers a centralized view of all tasks and deliverables. Nothing will fall through the cracks, and you'll have an audit trail.
  • Be prepared for employee turnover – Create client profiles and track their activity – who’s working with whom and on what, meeting notes, contracts, proposals, etc. When an employee leaves, this allows the new account manager to step into their shoes with a smaller learning curve.
  • Ask for, and use, feedback – The best way to keep clients is to stop doing things that make them unhappy, and the best way to figure out what's making them unhappy is to ask. (Don't just ask, though – once you know, do something about it.)
  • Show gratitude – We know you’re thankful to have your clients’ business, but do they? Do something to show them you’re grateful to have them as clients.

 

It's estimated to cost between 4 and 10 times more to acquire a new client than it does to keep an existing one. Pretty easy math, right?

How to Build a Remarkable Business by Focusing On the Total Customer Experience
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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