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Repurposing content for videos

Sep 1, 2018 8:59:00 AM

Starting a video marketing campaign from scratch is no small undertaking – luckily, you don't have to. 

Here are 3 types of content you can repurpose as video.


  • Use video to reintroduce material.
  • Try Lumen5; pick a blog and the software uses AI to pull essential sentences and create a storyboard.


  • Use video how-tos instead of blogs or guides.
  • Try Chrome’s Screencastify extension to record a tutorial.


  • Break webinars into shorter video clips for more easily digestible content.
  • Try ClickMeeting's built-in clip editor to ‘chop up’ your webinars.

Repurposing video

  • When you have more video than you know what to do with, repurpose it into GIFs.
  • Get Giphy’s Mac app Capture to help you find the perfect GIF for any situation and help you create them.

Don’t start from scratch every time you create a video. Use other content types as building blocks; repurposing old content will integrate video into your broader marketing strategy.

Download the Guide to Getting Your Marketing in Shape

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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