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Personality isn't everything

Apr 18, 2017 8:04:00 PM

Your blog's looks are as important as its personality. 

We talk a lot about writing blogs – what to say, how to say it, when to post it, etc. What we haven’t talked much about, however, is blog design.

Blogs are, as you know, essential for businesses, and that means ... everyone’s blogging. And THAT means ... you need a great blog design to stand out.

Consider these important blog design elements:

A dedicated blog subscription page. Why? Because there’s nowhere else you can incorporate social proof, share examples, and fully sell the value of your blog – pop-ups and sidebars just don’t cut it.

A fast load time. Why? Because people are impatient. You have 7 seconds to catch their attention with your content, and about half of surveyed web users expect a page to load in less than 2 seconds.

Mobile responsiveness. Why? Because Google says so. (No, really.) Also because the number of people using mobile devices to surf the web is growing and will continue to grow.

Browser optimization. Why? Because some people use Safari, some people use Chrome, some people use Firefox, etc., and users should have a consistent experience no matter where they’re browsing from.

Social share links. Why? Because word-of-mouth is the most powerful marketing tool there is, and social media is its vehicle. Make it easy for people to share your content and they will.  

Does your blog measure up? To find out, download HubSpot’s blog design optimization checklist here.

Building a Killer Content Strategy
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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