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Useful Tips and Tricks to Help You Grow

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People still use phones for phone calls?

Jun 17, 2016 8:54:00 AM

This week's Inbound conference informational tidbit comes from Carole Mahoney and her session "The Rules of Engagement for Inbound Sales."

The scenario:

Somebody downloaded something from your website – quick, what do you do?

Call them.

It doesn’t have to be a long conversation. Say, "I'm in between meetings, but I saw that you just downloaded [x] from our website." This lets them know that you won't be keeping them on the phone forever, and they'll take the time to answer a few of your questions.

Ask them:

  • Did the download work?
  • How did you find [the downloaded content]?
  • Were you looking for it for yourself or for someone else?
  • Did you have any “ah-ha!” moments?
  • Why did you select [x, y, z] on the form?

 

Make the call within 5 minutes of the download and multiply your sales by FOUR. 

Customer Service Webinar

Topics: Leads-Sales

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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