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Useful Tips and Tricks to Help You Grow

1 min read

One is the loneliest number. (And two is the loneliest number since the number one.)

Apr 8, 2017 7:53:00 PM

We know that people have short attention spans and that you have approximately 7 seconds to grab their attention before they move on to another website.

A good headline is of utmost importance for grabbing attention, and headlines with numbers in them that lead to lists get the most reads.

Use numbered content lists for you because:

  • The content is easy to put together
  • They’re easy to share on social media
  • They offer easy content extension (3 More Ways ...)

Use numbered content lists for your readers because:

  • They’re easy to read
  • They offer a specific promise – readers know what to expect before they even open the content
  • The content is memorable

Before you start, remember this:

  • Odd-numbered lists get more clicks
  • “3” is more attention-grabbing than “three”

Ready to give it a try? Consider this formula:

  • Odd number + adjective + mistakes/tips/insights/shortcuts + for/to + achieving/avoiding + desired outcome/disaster = headline
    • 7 Easy Ways to Grill the Perfect Steak

Numbered lists are also a great way to build authority in your area of expertise. As long as you, for example, actually have 7 great tips for grilling steak, prospective clients will know you're knowledgeable and keep coming back for more.

Building a Killer Content Strategy
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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