Many B2B brands struggle to run successful Facebook ad campaigns. Don’t be one of them by following these tips.
Advertise to a warm audience
Just because an audience is perfect for you doesn’t mean they’re ready to buy.
Use one of Facebook’s three audience types – custom, saved, and lookalike – to avoid “cold” audiences.
Keep your relevance score up
Facebook prioritizes content that enhances user experience, so a low relevance score means Facebook won’t show your ad or will show it at a higher cost per click.
Improve your relevance score by narrowing down your audience so your ads speak to their exact needs.
Use the right campaign objective
For B2B, only 4 of the 10 campaign objectives are useful: brand awareness, traffic, lead generation, and conversions.
Use them to introduce top-of-the-funnel prospects to your brand, drive traffic to your website, allow prospects to complete forms without leaving Facebook, and track sales qualified leads or conversions.
If someone tells you Facebook is a consumer-only channel, tell them they’re wrong – and show them our tips so they can get the most out of B2B Facebook ads, too.