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Useful Tips and Tricks to Help You Grow

1 min read

Nice to meet you!

Jan 5, 2019 10:00:00 AM

Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. Here's how to write a well-crafted “About Us” page:

Establish a mission statement

What’s your goal in the industry?

Outline your company story

What milestones led your company to where it is today?

Discuss how you've evolved

What ideals helped your business mature?

State your "aha!" moment

What idea led you to open a business?

Explain who you serve

Define your target customer – who should care you exist?

Explain what you offer

What do your customers get from doing business with you?

Cite examples of loyal customers

Who trusts you and benefits from your business?

Define your values

What bigger picture in life drives your business?

“About Us” pages are the second most visited page on a website (second to the home page), so get it right with our tips*.

*Get more information (and examples) here.

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Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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