Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. Here's how to write a well-crafted “About Us” page:
Establish a mission statement
What’s your goal in the industry?
Outline your company story
What milestones led your company to where it is today?
Discuss how you've evolved
What ideals helped your business mature?
State your "aha!" moment
What idea led you to open a business?
Explain who you serve
Define your target customer – who should care you exist?
Explain what you offer
What do your customers get from doing business with you?
Cite examples of loyal customers
Who trusts you and benefits from your business?
Define your values
What bigger picture in life drives your business?
“About Us” pages are the second most visited page on a website (second to the home page), so get it right with our tips*.
*Get more information (and examples) here.