Load times of 7+ seconds equals a 113% higher bounce rate. Google scores your page speed on a scale of zero to 100.
Here’s how to achieve 100%:
Determine what’s lagging
Does your whole website have a slow load time or just a few pages?
Large images are a common cause of slow page speeds.
Remove useless language, notes, and spaces.
Prioritize your code so main content loads before sidebars, banners, etc.
Don't forget mobile
Hide or minimize desktop site elements, use auto-adjust for images and forms, etc.
Need insights? Use Google’s free PageSpeeds Insights tool.