Email marketing is a big deal: research studies found that 77% of email marketing ROI in 2015 came from segmented, targeted, and triggered email campaigns.
And there’s great news – there are a ton of creative ways to segment your email lists to create campaigns that are innovative and effective and that your email recipients will enjoy.
Here are some ways to segment your email lists that you may not have thought of:
- Organization Type
- All businesses are not created equal, so just because you’re B2B doesn’t mean there’s no way to segment further. Do you sell to franchises? Non-profit organizations? ECommerce companies? They all have different needs, so they should all receive different emails.
- Seniority Level
- Your contact chose “marketing” as their profession, but are they the VP of marketing or a marketing coordinator? Different roles indicate different levels of experience, education, pain points, and decision-making powers, so dig deeper than “marketing” to send more meaningful emails.
- Content Format
- Content can be consumed in different formats – blogs, eBooks, webinars, videos, etc. – and some formats are more appealing than others to your prospective customers. If you know how your email recipients prefer to consume content, make sure you’re using that content format in their emails.
If you're not segmenting your email lists, you're losing – losing ROI, losing email subscribers, losing leads. Fortunately, it's not hard to get started; with so many options for segmenting your email lists, you can jump right in, start running tests, and choose the ones that work for you.
For more ways to segment your email lists, read this blog.