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Useful Tips and Tricks to Help You Grow

1 min read

Let someone else do the heavy lifting

Aug 11, 2018 1:24:27 PM

Are you leveraging your current customers’ positive experiences to bring in new business?

There are at least 4 ways to do so:

Case studies

  • In-depth, detailed descriptions
  • Include analytics/details discussing a customer’s problem and how you fixed it
  • Good for businesses with long sales cycles

 

Customer snapshots

  • Short documents or videos
  • State the customer’s problem, why they chose you to fix it, and how they’re doing now
  • Fewer details than case studies but typically more than testimonials

 

Testimonials 

  • Quotes, paragraphs, interviews, or videos
  • Explains in a customer’s own words how your business helped them
  • Non-technical

 

Reviews 

  • Customers’ opinions, often using a star-rating system
  • Appear on third-party sites like Google, Yelp, and social media
  • Can’t guarantee good reviews, but considered the most trustworthy

 

It’s imperative to offer at least one of these options as social proof to bring in more business. To see which ones YOU should be using, read the whole blog here.

Customer Testimonial Worksheet

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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