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Useful Tips and Tricks to Help You Grow

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Landing pages you've been neglecting

Jun 17, 2019 3:23:32 PM

Landing pages increase conversions, gather leads, and drive traffic.

But there are 3 you’re probably neglecting.

Coming Soon

For a not-quite-finished product, this provides a product “teaser,” reveals the launch date, and offers to notify visitors when the product is available.

Unsubscribe

Use this to (possibly) keep subscribers and comply with the CAN-SPAM Act. Offer to unsubscribe but also allow visitors to change the frequency of emails. Add links to site pages (just because they don’t want emails doesn’t mean they’re not interested in you) and include a resubscribe button for cold feet.

404 Error

404s are undesirable, but you can make them work for you. Use humor to offset the error, and direct visitors back to your homepage.

Did you know there are 13 types of landing pages? Read about the rest of them on our partner HubSpot’s blog.

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Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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